Five Foundational Truths of Youth Marketing (and Leadership)
Leading Blog
FEBRUARY 5, 2020
They are people born between 1996 and 2011. In the book, they list the five foundational truths of youth marketing (and leadership). Each truth is introduced by a well-chosen quote that is worth applying more broadly in a leadership context. You’re not buying media; you’re not running a campaign. W HO IS Gen Z?
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