In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

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In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. November 10, 2011 at 4:48 am. This Bud’s Not for Me.

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In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

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In the CEO Afterlife

OCTOBER 30, 2011

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Leadership , Marketing , Strategy. October 31, 2011 at 11:12 am. October 31, 2011 at 11:52 am. October 31, 2011 at 12:33 pm. October 31, 2011 at 10:36 pm. December 2011. November 2011.

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In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. May 23, 2011 at 4:50 pm.

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In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. December 2011. November 2011. October 2011. September 2011. September 2011. August 2011. April 2011. March 2011. February 2011.

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In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. November 19, 2011 at 11:09 am. Leadership.

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In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

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Coaching Tip

SEPTEMBER 25, 2011

Stock Market has always been based on knowing more than the general public does about market direction and the industry, company and corporate leadership of those stocks you invest in. So, why would you play in the market when you know the game is rigged? Especially in volatile markets, the temptation to cheat is fierce.

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In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

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N2Growth Blog

JUNE 15, 2013

billion as of March 2013 (per Forbes Magazine.) years as of 2011 from 10 years in 2000. We know the PC market is in a free fall and we know the financials of the company ad nauseum, but what about the brainpower, ingenuity and creativity that is needed to steer this behemoth in the right direction?

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In the CEO Afterlife

DECEMBER 4, 2011

by John • December 4, 2011 • Leadership , Life • 2 Comments. Their marketing teams research everything to death. December 4, 2011 at 12:54 pm. December 4, 2011 at 3:20 pm. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. December 2011. November 2011. October 2011.

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In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. October 24, 2011 at 12:57 am. October 24, 2011 at 7:28 am. In the CEO Afterlife.

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Women on Business

JANUARY 4, 2011

By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? Studies show that hiring guilt-prone employees is smart business! Keep in mind, there is a big difference between guilt-prone and guilty) Guilt-ridden people make better employees, tend to work hard, perform better and are less likely to call in sick.

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In the CEO Afterlife

OCTOBER 3, 2011

by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. Main menu Home.

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In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

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Women on Business

JANUARY 17, 2011

1 Comments 1 Women Entrepreneurs January 18th, 2011 at 5:42 pm Thanks for this post. Categories : Contests , Equality , Female Executives , Leadership Contact Sylvia Lafair, author of Dont Bring It To Work: Breaking the Family Patterns that Limit Success at sylvia@ceoptions.com.

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Women on Business

DECEMBER 7, 2010

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.

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Women on Business

NOVEMBER 22, 2010

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.

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Women on Business

DECEMBER 21, 2010

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. It is a tool that allows you to keep all of your marketing activities organized so you can implement systematically. Has Email Marketing Become Obsolete?

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Women on Business

DECEMBER 28, 2010

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

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In the CEO Afterlife

FEBRUARY 20, 2011

by John • February 21, 2011 • Leadership , Life , Writing • 1 Comment. A couple of weeks ago I contacted Fortune and Forbes magazine with an idea for an article. Firstly, I was excited to see how the piece would look in the online magazine. February 21, 2011 at 6:30 pm. >Hi! December 2011.

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In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. September 28, 2011 at 8:40 am. October 1, 2011 at 10:15 am. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. December 2011. November 2011. October 2011. September 2011. August 2011.

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In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 131

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Tanveer Naseer

JUNE 19, 2012

That’s the basis of my conversation with author and renowned marketing CEO Shama Kabani in this episode of “Leadership Biz Cafe”. Shama is an international speaker, best-selling author and the award-winning CEO of The Marketing Zen Group – a global online marketing and PR firm. for Canadian readers).

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Women on Business

JANUARY 18, 2011

The steps she took next to bring her chocolates to a larger market would bring her great success over the course of the next decade. It’s not surprising Katrina Markoff was named Woman of the Year by OPEN from American Express & Entrepreneur magazine. Katrina Markoff launched her gourmet chocolate company in 1998.

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Women on Business

DECEMBER 28, 2010

Cheers to a safe, healthy, prosperous and joyous 2011! 2 Laura Nozicka January 2nd, 2011 at 11:51 pm Hi Todra and Happy New Year! In other words…shop your soul because what you need to satisfy the journey to your heart’s desire has always been within yourself. So look no further because “there’s no place like home.”

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Women on Business

JANUARY 19, 2011

Categories : Contests 1 Comments 1 Stacy January 25th, 2011 at 12:26 pm Oh, I would just love, love, love to win! Don’t Forget to Enter to Win Healthy Products from Agro Labs Just a reminder to enter the contest here on Women. I can surprise my husband with a great show.

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Women on Business

JANUARY 3, 2011

Categories : Statistics & Facts 1 Comments 1 Wendy Dubois January 6th, 2011 at 10:53 am The MyTRUSTnetwork survey is so easy to do and it really only took me 10 minutes to fill out. Top 30 Business and Entrepreneurship Blogs by Women Natalie MacNeil of She Takes on the World, compiled an.

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In the CEO Afterlife

JULY 26, 2011

by John • July 26, 2011 • Life • 0 Comments. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. © 2011 In the CEO Afterlife.

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Women on Business

NOVEMBER 23, 2010

Marketing – It’s Simple! Jody Gabourie, the recently retired Canadian “Marketing Plan Queen”, knew. Effective business networking skills are essential to meeting other individuals. Power Up Your Networking With 3 Key Strategies By now you’ve gotten the message that networking is a.

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In the CEO Afterlife

NOVEMBER 27, 2011

by John • November 27, 2011 • Leadership , Life • 2 Comments. November 28, 2011 at 12:29 pm. November 28, 2011 at 1:15 pm. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011.

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Women on Business

JANUARY 11, 2011

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

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Women on Business

JANUARY 18, 2011

The question is, what will you do about this in 2011? Categories : Female Entrepreneurs , customer service 2 Comments 1 Debra Gaynor January 19th, 2011 at 3:21 pm Great advice not only for women in business today, but for the younger generation coming up behind us. It may just make the tipping point difference.

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In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. September 13, 2011 at 3:27 am. September 13, 2011 at 10:30 pm. September 14, 2011 at 4:10 am. September 14, 2011 at 7:37 am. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. December 2011.

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Women on Business

NOVEMBER 23, 2010

Categories : Finance , Videos Leave a Comment Subscribe to and Follow Women On Business Subscribe to the Women On Business Newsletter Sponsored by Tradepub.com Connect with Susan Gunelius Publish Your Press Release on Women on Business Submit your press release to be published in the Business Women News section.

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Women on Business

JANUARY 14, 2011

© 2011 Heidi Grant Halvorson, Ph.D., Categories : Guest Posts 3 Comments 1 Sara Kmiecik January 15th, 2011 at 12:47 pm Very interesting post! 2 The Trouble With Bright Girls « Management Briefs January 16th, 2011 at 2:38 pm [.] 3 Connie McKnight January 16th, 2011 at 9:56 pm Those were very interesting facts.

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