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Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

Review 70
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“Leadership is Marketing” – Peter Drucker Said What?

Tanveer Naseer

It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. That must have been difficult for him and it was the last time he attempted to predict the stock market. He actually called leadership a “marketing job.”

Drucker 279
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5 Reasons For Regular Customer Service Performance Reviews

Tanveer Naseer

The following is a guest piece by EMEA Marketing Director Monika Götzmann. Here, we look at the facts and explain why it is imperative that skills and performance are reviewed regularly. Monika Götzmann is the EMEA Marketing Director of Miller Heiman Group , a global sales training and customer experience company.

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Book Review: UnMarketing. Stop Marketing. Start Engaging.

LDRLB

First off, I am definitely not qualified to review a book on social media. So I’m approaching this review from the perspective of a business leader looking to learn more about how best to embark into online social networking endeavours. And UnMarketing: Stop Marketing. Start Engaging is well worth the read.

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First Look: Leadership Books for February 2011

Leading Blog

NEW EDITIONS: Rubies in the Orchard : The POM Queen's Secrets to Marketing Just About Anything by Lynda Resnick and Francis Wilkinson is now in paperback. Read the Leading Blog review. * * * "“When you reread a classic, you do not see more in the book than you did before; you see more in you than there was before.”

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HBR on Thriving in Emerging Markets: A book review by Bob Morris

First Friday Book Synopsis

HBR on Thriving in Emerging Markets Various Contributors Harvard Business Review Press (2011) “The early bird may get the worm but the second mouse gets the cheese.” Steven Wright This is one of the volumes in a series of anthologies of articles that first appeared in HBR. In this instance, its ten articles focus on [.].

Review 75
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The Rise Of Deglobalization

The Horizons Tracker

However, the pace of international trade of goods and services has been waning significantly since 2011, a trend that is being driven in part by the growing tide of nationalism. In this context, the question arises: how can industrial companies ensure sustainable growth in today’s global markets?