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Marketing Development Business Development Marketing Strategy Budgeting Resistance Audience Open-book Short-term Power More Related Topics >
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Guy Kawasaki on how to overcome resistance to project launches

First Friday Book Synopsis

FEBRUARY 16, 2011

In his latest book, Enchantment: The Art of Changing Habits, Minds, and Actions (to be published by Portfolio/Penguin on March 8 2011), he offers a wealth of practical advice on how best to achieve especially important strategic objectives. For example, how to overcome resistance to project launches such as change initiatives?

Resistance 85
Resistance Project How To Objective 85
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Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

FEBRUARY 14, 2011

Direct and indirect marketing. Word-of-mouth marketing. Integrating with traditional marketing. By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans–all in just 30 minutes a day.

Audience 80
Audience Media Marketing Word of Mouth Marketing 80
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