Know your market

Lead on Purpose

If you are growing your company, or are thinking about starting a company — in any industry — you need to understand your market; you need product management. Whether you call it ‘product management’ or use some other name, you need the discipline to of understanding your market instilled in the company. To succeed in an increasingly competitive global economy, you need to understand your market. Uncategorized market marketing message product marketing

The 2012 Election Agenda

Coaching Tip

The October 2012 issue cover of INC Magazine: THE AGENDA--HOW WASHINGTON CAN HELP ENTREPRENEURS RESTORE THE AMERICAN DREAM. Most of the discussion has focused on labor market forces like falling blue-collar wages and lavish Wall Street pay. INC Editor Eric Schurenberg reports in a recent survey, Inc. 500 CEOs made it quite clear what they expect of whoever wins the election next month. They want 1. the deficit brought under control; 2. the economy supported; and 3.

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“Leadership is Marketing” – Peter Drucker Said What?

Tanveer Naseer

It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. He ate crow a few weeks later when, with an article on the stock market crash published in the Frankfurter General-Anzeiger entitled “Panic on the New York Stock Exchange.” That must have been difficult for him and it was the last time he attempted to predict the stock market.

The September 2012 Leadership Development Carnival NFL Kick-off Edition

Great Leadership By Dan

So with apologies to those who don't share this passion, I present to you the September 2012 Leadership Development Carnival, NFL Kick-off Edition. Matrix organizations are becoming more common as organizations grow larger, become more complex, and/or enter global markets. As our New England summer winds down, the night air gets cooler, the days grow shorter, and the parking lot here on campus is once again filled up with students, it can only mean one thing.

Don’t Ignore Marketing – another Business Lesson from the 2012 Election Debrief

First Friday Book Synopsis

But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” “There will always, one can assume, be need for some selling. Peter Drucker ———— Call this my next business lesson from the [.]. Randy's blog entries

Brand Marketing Opportunities and Challenges for 2013

Women on Business

NEWS AND INSIGHTS UPDATE: Are you ready to market your brand and get big results in 2013? It’s just as important to develop and promote your personal brand in order to reach your career goals as it is for a company to market its brands. 2013 will be a year filled with opportunities and challenges for brand marketing. In 2012, images were the content, and people loved it. News and Insights brand marketing branding trends marketing trends personal brand

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Business Jobs Scarce in List of 20 Best-Paying Jobs For Women In 2012

Women on Business

Bureau of Labor Statistics.According to that data, the top 20 jobs based on pay for women in 2012 were identified (follow the link below to learn what they are). Similarly, female marketing and sales managers (No. ’” Read the Full Article: The 20 Best-Paying Jobs For Women In 2012 via www.forbes.com. NEWS AND INSIGHTS UPDATE: Women still earn just $0.82 for every $1.00 that men earn, and that applies to jobs in most industries and at all levels.

Women Ignoring a Growing Job Market

Women on Business

This number hardly improves when the job market is looked at where less than a third of all computer science jobs are held by women. It just happens that few women are applying themselves to this growing job market. Guest Post By Meghan Hall, Business Management Blogger (Learn more about Meghan at the end of this post).

Job Market Toughest on Married Mothers

Women on Business

NEWS AND INSIGHTS UPDATE: The job market has been tough for years, but did you know its toughest on married mothers? ” Read More: Job Market Toughest on Married Moms via intigi.com. That’s the finding in a study from the University of Washington and University of Alberta. David Mielach of Fox Business explains, “On average, the research found that married moms earned $175 less a week, or $9,100 less a year, once they found a new job.

Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.

FedEx Jingle Studio Marries Viral Video with Facebook Marketing

Women on Business

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued. Marketing fedex goviral viral marketing

7 Market Research Mistakes You Should Never Make

Women on Business

NEWS AND INSIGHTS UPDATE: With so many free and affordable market research tools available to businesses today, it’s not surprising that companies aren’t getting the information they need (or they’re not interpreting it correctly). Market researcher Annie Pettit shared six of the top market research mistakes that she sees on Business 2 Community: Not starting with a research objective. What do you think is the biggest market research mistake to avoid?

Blogging on Business Update from Bob Morris (Week of 12/24/12)

First Friday Book Synopsis

Bob's blog entries "4 of the best marketing videos of 2012" "Beyond machines "Enduring Ideas: The Three Horizons of growth" "Michael Lewis’ perspectives on the writing process" "Overcoming a bias against risk" "Play Makes Us Human V: Why Hunter-Gatherers’ Work is Play" "The 'talent myth' revisited" Adam Bryant “Economic Conditions Snapshot “Six Great Work Paradoxes” “three fertile problems” Blogging on Business Update from Bob Morris (Week of 12/24/12) BOB Bob Morris Carol J.

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The Worst CEOs of 2012: What did we Learn?

Great Leadership By Dan

It’s worth taking one last look at 2012?s In case you haven’t seen one yet, here’s a compilation of the 2012 lists: 1. The Bloomberg Businessweek Worst CEOs of 2012. Forbes the Worst CEO Screw-ups of 2012. Herb Greenberg’s Worst CEO of 2012 (CNBC). The veteran “Worst CEO” writer and market insider Greenberg picked Groupon’s Andrew Mason, who didn’t appear on either of the first two lists. Valuewalk’s Worst CEOs of 2012.

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Creating a Personal Marketing Plan (Part 8)

CO2

Creating a Personal Marketing Plan. A personal marketing plan isn’t a bio or a résumé, though it draws from the same well. A personal marketing plan demonstrates how your unique skills and talents would be ideal for a specific position (or two) in a particular organization/market. A personal marketing plan should contain the following: Position objective. Market preferences (industries, geographic locations, travel expectations, size of company).

Best Wishes for a StrategyDriven 2012!

Strategy Driven

As we say farewell and give thanks for a successful 2011, I and the StrategyDriven family wish you and yours all the best for a happy and prosperous 2012. All the Best, Karen Juliano Editor-in-Chief and Director, Communications and Marketing StrategyDriven You just finished reading Best Wishes for a StrategyDriven 2012! ! We look forward to the ongoing journey of helping you and your organization to become truly StrategyDriven.

Three Keys to Product Management Success

Lead on Purpose

Start by focusing on three simple, yet powerful, keys to success: Know your market: Get a clear understanding of the market where your products compete, and work diligently to stay out in front of new trends and technologies. Help product marketing set the proper tone for the launch by understanding the new product’s strengths. This, of course, loops back to knowing your market and making sure your product meets the needs of the people in your market.

Retaining Talent in Emerging Markets

First Friday Book Synopsis

Bob's blog entries Bersin & Associates Chief Learning Officer magazine HCL Technologies train-the-trainer model MedfiaTec Retaining Talent in Emerging Markets Stacia Sherman Garr Talent Management magazine the impact of engaging in strong coaching behaviors the impact of managers preparing for coaching interactions the impact of providing concrete [comma] useful feedbackHere is an excerpt from an article written by Stacia Sherman Garr for Talent Management magazine.

Complimentary Resource – Top 10 Online Brand Protection Strategies for 2012

Strategy Driven

Top 10 Online Brand Protection Strategies for 2012. Now is the time to get proactive on developing a solid online brand protection strategy that will safeguard marketing investments, revenues, and most importantly, customer trust for 2012. Now is the time to get proactive on developing a solid online brand protection strategy that will safeguard marketing investments, revenues, and most importantly, customer trust for 2012. And, many more key tips for 2012.

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Marketing Metrics: A book review by Bob Morris

First Friday Book Synopsis

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+ Metrics Every Executive Should Master (2006). How and why “marketing metrics can show problems (and [.].

What’s Not Working in Content Marketing and How to Avoid It

Women on Business

Guest post by writer and online marketer Monica Crowe (learn more about Monica at the end of this post). Over marketing, otherwise known as hype, is high on the list of those fatal flaws. Don’t confuse marketing with hype. Marketing is using a well crafted, refined message, while hype is excessive and exaggerated. To craft the best possible marketing messages, try this. Write your marketing content without judgment or editing.

Guest Post: An Entrepreneur's Thoughts on Market Incentives & Foreign Aid

Mills Scofield

Thoughts on Charity, Foreign Aid and Market Incentives - Tanzania. by Chia Han Sheng on Sunday, August 19, 2012. He worked in a firm that supported fixed income investments in emerging markets. I think that microfinance is one of those rare game changing social initiatives that manages to use market forces to drive social change. Reading about these market driven social endeavors is always exciting.

What is Your Red Ocean Strategy? – (Success in a Crowded Market)

First Friday Book Synopsis

So, this week I presented my synopsis on the terrific book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The group was the entire team at a growing firm, one that is vibrant, alive, energetic… The kind of place people like to show [.]. Randy's blog entries

Empathetic Marketing: A book review by Bob Morris

First Friday Book Synopsis

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs I was curious to know when someone would combine insights from several quite different concepts and write a book such as this [.].

How to Drive Turnover Down Among Your Company’s Most Valuable Employees

First Friday Book Synopsis

Bob's blog entries Adrienne Fox As the labor market opens up [comma] HR professionals may face a turnover crisis Data reveal causes and patterns that help you enhance retention David Allen Harris Interactive How to Drive Turnover Down Among Your Company's Most Valuable Employees HR Magazine Mercer survey CareerBuilder's 2012 U.S. Here is a brief excerpt from an article written by Adrienne Fox for the website of the Society of Human Resource Management (SHRM).

20 Lessons Marketers Can Learn from Warren Buffett

First Friday Book Synopsis

Bob's blog entries 20 Lessons Marketers Can Learn from Warren Buffett Alice Schroeder seohosting.com The Snowball: Warren Buffett and the Business of LifeHere is an article written two years ago by “Tyler” for seohosting.com. To read the complete article, please click here. Photo Credit: cheeseslave * * * As Alice Schroeder explains at the end of her book, The Snowball: Warren Buffett and the Business of Life, although Warren Buffett is best known for being the second [.].

Social Media Marketing in B2B: Hype or Trend?

Bernd Geropp

How should they approach this without spending lots of money for online marketing consultants with an uncertain outcome? Such companies have no in-house marketing department. We both use social media channels but we are not social media marketing experts. We jointly prepared the following propositions for the use of social media for small and mid-sized B-to-B enterprises: Six propositions regarding social media marketing for B-to-B enterprises. Tweet.

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Capturing New Markets: A book review by Bob Morris

First Friday Book Synopsis

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, and [.].

20 Lessons Marketers Can Learn from Warren Buffett

First Friday Book Synopsis

Bob's blog entries 20 Lessons Marketers Can Learn from Warren Buffett Alice Schroeder seohosting.com The Snowball: Warren Buffett and the Business of LifeHere is an article written two years ago by “Tyler” for seohosting.com. To read the complete article, click here. * * * As Alice Schroeder explains at the end of her book, The Snowball: Warren Buffett and the Business of Life, although Warren Buffett is best known for being the second richest person in [.].

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Capturing New Markets: A book review by Bob Morris

First Friday Book Synopsis

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, and [.].

Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy Writing Advertising art Business Creativity design illustration In the CEO Afterlife John Richard Bell Leaderhip Mentoring Social Media The CEO Afterlife VisionLast week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read.

The Bull who withstood the Monster

In the CEO Afterlife

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches.

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Commo Check – 11 Ways to Establish a Trust Message

Lead Change Blog

Verizon introduced this phrase in their marketing campaign to emphasize the surety of their cell phone products because consumers want to trust the connection, to communicate a timely and clear [.]. Posted in Leadership Development “A genuine leader is not a searcher for consensus but a molder of consensus.” ” Martin Luther King, Jr. Can you hear me now?

10 BIG Development Goals for Leaders for 2012

Great Leadership By Dan

It could involve new people, markets, customers, products, tools, and processes, all of which are opportunities to learn and develop. If you never got that high school, Associate, Bachelor, Master, or PhD degree, and have regrets, then how about making 2012 the year to get started? If you’re lucky your company might pay for it, but I’m also beginning to see some more affordable coaching models being marketing to non-executives.

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A Monster of an Idea

In the CEO Afterlife

Even though I am far removed from the energy drink target market, I’m a little embarrassed to admit my ignorance of the category and what makes it tick. The result is a brand that has achieved cult status by actually positioning itself as the anti-cult to the market leader, Red Bull. But in this case, the second mouse got a good bite of the cheese – the #2 position in an exploding market. Controlling your own distribution is a no-brainer to most astute marketers.

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What Makes P&G Great?

In the CEO Afterlife

I could talk about their brands, their global clout, their sales growth or their stock market value. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity. Branding Human Resources Leadership Strategy Business Consumer Packaged Goods Integrity Marketing Owen Butler P&G Procter & Gamble VisionNot today. The mystical factor that distinguishes P&G from everyone else is people.

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Is Business a Combination of Sport and War?

In the CEO Afterlife

As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. The delusion is that market share is the “be all and end all” of business success. Proponents believe that dominant market share creates competitive advantage because ofmarketplace leverage and economies of scale. Their horizon is markets that do not exist.

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Complimentary Resource – The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools

Strategy Driven

The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools. This white paper explains and evaluates a variety of online marketing tools for the guerilla marketer to drive results through digital channels. The number of tools available to online marketers today is daunting, and it’s easy to become overwhelmed. What tools should the guerrilla marketer use to drive results through his digital channels?

10 Ways to Slay Goliath

In the CEO Afterlife

Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). As long as the “Davids” are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win. I should know; I spent 17 years at Jacobs Suchard winning within the intensely competitive coffee and chocolate markets.

When Good Employees Do Bad: Six Surprising Behaviors that May Precede a Scandal

Leading Blog

At Johnson & Johnson, the understood directive to get product to market on tough deadlines created a culture of "Don't ask too many questions" and resulted in a series of dangerous drug recalls that badly sullied the company's reputation. Before the explosion in April 2012 caused by a safety shortcut, BP's Macondo project was more than $40 million over budget. This is a guest post by David Gebler author of The 3 Power Values.

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Today’s thoughts January 23, 2012

Rapid BI

Social Content Marketing Social Content Marketing The what’s, why’s and wherefore’s of Social media marketing and content. Mike Morrison RapidBI.com Blog: Community education/ engagement project – help needed Community education/ engagement project – help needed Hi all I have had an idea in my head for some time & feel it is time to take [.]. ecademy

“The Apple in the Orchard” by Sonia DiMaulo, A Book Review

Lead Change Blog

As part of Sonia’s on-going virtual book tour, I wrote a book review on the Aleweb Social Marketing [.]. Posted in Leadership Development Reviews [link] The Apple in the Orchard by Sonia DiMaulo is a lovely, illustrated storybook, suitable for kids and grown-ups alike. Through the story, readers, both young and old, learn about finding the courage to emerge as a leader. Leadership Development Reviews Apple in the Orchard Book Review

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Lisa Petrilli: The Character-Based Leader Co-Author Interview

Lead Change Blog

COO and CMO, To Be a Woman CRO (Chief Relationship Officer), CEO Connection Lisa Petrilli’s corporate leadership experience includes running a $750 million medication delivery business and a team of marketers while negotiating [.] Posted in Character Based Leader Book Check out this interview with Author, Lisa Petrilli: Chapter Title: “Leading with Character by Leading from Within” Lisa Petrilli CEO, C-Level Strategies, Inc.

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