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Motivate with a Memorable “Vision Phrase” that Matters

Michael Lee Stallard

The foundation is projected to touch the lives of 50,000 children by 2014. When Chuck Schwab started The Charles Schwab Corporation, his vision was to provide “the most useful and ethical financial services in the world.” To be memorable, a phrase that reflects your vision must be brief and aspirational. Reinforce it Often.

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Don’t Try to Be a Publisher and a Platform at the Same Time

Harvard Business Review

So in early 2014, Jonathan Glick coined the ungainly word “ platisher ” to describe hybrids of digital media platforms and publishers. For an example, look at Medium , a platisher that raised $25 million in 2014. One reason Kickstarter outstripped its competitors was its well-curated selection of genuinely cool projects.

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We Took a Vote. You're Fired.

Harvard Business Review

It''s an attractive value proposition: It''s projected to be a big part of the 13.4% growth in digital ads between 2013 and 2014. Ethical Quandaries. Even more disturbing, one in six say they''ve been personally bullied into doing something counter to their ethical values or their customers'' interests.

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The Tech Trends You Can’t Ignore in 2015

Harvard Business Review

Toward the end of 2014, Google researchers unveiled a new project that uses neural networks and deep learning to identify multiple elements of a scene without human assistance. Smart virtual personal assistants: SVPAs started entering the market in 2013. One new area of particular note in 2015: digital consent.

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Narrowing the Chasm Between PR Professionals and Wikipedia

Harvard Business Review

A few organizations in the PR industry have overtly sold their ability to “create and fix Wikipedia pages” in ways that violate the very spirit and purpose of the Wikipedia project. But we hope this statement is a first step toward a productive conversation about how ethical corporate communicators can productively serve the editor community.

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