INDUSTRY INSIGHTS YOUR PEERS ARE READING
Digital Marketing NOW offers strategy, web development, design, SEO, paid search marketing, conversion optimization, display advertising, analytics and more. Guest Post by Elizabeth Dillon of Digital Marketing NOW (Learn more about Elizabeth at the end of this post). MORE
But persuading people is what advertising is designed to do. This is the fifth in a series of posts from our March issue on the future of advertising. The Future of Advertising An HBR Insight Center. Advertisers Must Be Inventors. Advertising Sustainability MORE
Having a clear profile will help screen people when you advertise the position, develop your interview questions and selection criteria, provide direction for onboarding and further development, and for other HR stuff like pay grade and performance evaluation. This post first appeared in Smartblog on Leadership on 10/24: I feel like I’m a little out of my element when it comes to giving recruiting advice. MORE
Oh sure, everyone tries to resuscitate their beloved brand with scads of Hail Mary endeavors ranging from “cool” package design to “cutting edge” advertising. Many years ago, I had the opportunity to work for InterBrew (now AB-InBev) in a strategic consulting capacity. MORE
Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision Many years ago I read Theodore Levitt’s The Marketing Imagination. MORE
When these transitions happened they were widely advertised, but we didn’t have color television yet (the fall of 1972 for us). MORE
He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician. He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician. MORE
I’ve shared before the quote from Seth Godin that “Advertising is the tax you pay for not being remarkable.” Link to podcast episode: EL 43: How to Lead a Likeable Business | with Dave Kerpen JESSE LAHEY: Welcome to the show leaders! ” But how do you make sure your business is remarkable; one worth talking about […]. The post How to Lead a Likeable Business | with Dave Kerpen [Transcript] appeared first on Engaging Leader. Transcriptions MORE
I pass a nursery on the way home that has a "U Pick Pumpkin" sign out. I know what a U Pick is. You go into the field where the pumpkins grow and pick your own pumpkin. This one is hilarious though. The U Pick is you go into a parking lot and choose from the dozens of sorted pumpkins. MORE
Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957. MORE
Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short. MORE
She was lauded by her supervisors and was even featured in an Army advertising campaign. Dorie Clark is CEO of Clark Strategic Communications and the author of the newly released Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013). MORE
I stumbled across this compilation of the entire 66 commercials of the famous "PC vs. Mac" days. To me, this is some of the cleverest marketing ever. Notice the subtlety with which the Mac guy wins. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE
“Advertising is the tax you pay for not being remarkable.” Advertising is the tax you pay for not being remarkable." - Seth Godin But how do you make sure your business is remarkable -- one worth talking about in a positive way? MORE
It’s relatively straightforward to generate a CPA model for a paid online advertising program, and for your SEO initiatives. Is our online advertising working? Then provide CPA analytics together with insights (analytic plus anecdotal) gained from branding advertising activity. MORE
But advertising on broadcast TV remains a $72 billion business, and radio mass advertising constitutes $17 billion in spending. This distinction has important implications for consumers and advertisers alike. The Future of Advertising An HBR Insight Center. Advertising MORE
The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. — Oreo Cookie (@Oreo) February 4, 2013. Advertising Decision making Social media MORE
The economy continues to improve with increased job creation in 2013. They host job fairs, place advertisements or offer current employees incentives for bringing in new hires. Payroll services giant ADP reported employers added 180,000 new private sector jobs in February. MORE
Social media – LinkedIn, Facebook, YouTube, Twitter – can allow you to reach an audience larger than ever before – with more impact and longevity than a Super Bowl advertisement. Social Media Revolution 2013. Are you using social media to grow your business? MORE
The news media is, after all, in the advertising business, so they do the best job they can to entice [.]. Women, kidnapped years ago, are found alive. Wildfires. The latest big trial. Those are currently captivating people and dominating the news. MORE
He began his career as a writer at the legendary Ted Bates Advertising Agency in New […]. Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies. MORE
Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. MORE
Addressable as a web page, every object would naturally become an element of the media landscape, capable of interacting directly with end-users to deliver commercial messaging — including advertising. What's new is how this example reframes the definition of advertising. MORE
Advertising creatives have always known the power of memes, even if they didn't always use the term. Whereas advertisers once spawned memes, now the better strategy may be to surf them. Expect more advertisers to follow suit. The Future of Advertising An HBR Insight Center. MORE
Seldom do those advertised high-tech experiences have the lasting impact that more low-tech team building events will provide. MORE
Self Leadership advertising Character Leadership Nike Tiger Woods winning Posted in Self Leadership I find Nike’s decision to use an uber dose of swagger and to fuel controversy with its winning takes care of everything ad campaign a mesmerizing exercise in social culture. MORE
Additionally successful managers-leaders are those follow a suggestion made by advertising legend, David Ogilvy. By John Baldoni , Chair, Leadership Development, N2growth. Management is your day job; leadership is your career. MORE
Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology "Mobile first." That phrase is increasingly shaping marketing decisions, and for good reason. MORE
In today''s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive. Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way of thinking about advertising in the digital age. MORE
Marketing and Advertising Tax Deductions. Any money that you spent on direct or indirect marketing and advertising throughout the year is considered a tax deductible expense. MORE
It''s more persuasive than advertising and is more targeted to an interested audience. Making things more observable makes them easier to imitate; products and ideas that advertise themselves. As leaders we need to understand how to make our ideas catch on. This is most effectively done through word of mouth and social influence. Jonah Berger shares the science behind word of mouth in Contagious and even teaches a class at The Wharton School by the same name. MORE
Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology “Mobile first.” MORE
By Peter Orszag Aug 13, 2013. Companies are advertising a lot more jobs, in other words, but not filling them. To get some sense of how significant this is, consider that if, since June 2010, hiring had risen a third as much as advertised jobs have (rather than only a 10th), and nothing else were different, job creation would be roughly 500,000 higher each month, and the unemployment rate would already be back to normal levels. With So Many Job Openings, Why So Little Hiring? MORE
Army unveiled its newest advertising campaign. “Build for your team a feeling of oneness, of dependence on one another and of strength to be derived from unity.” ” Vince Lombardi. Several years ago the U.S. You may remember it. MORE
Why not kill two birds with one stone by maximizing low-cost, word-of-mouth advertising through strong, principled, social media leadership? “… If you’re on the way up, read it carefully; if you’re on the way down, read it quickly.” — Chris Cook , President: Fairly Painless Advertising. Greetings Modern Servant Leader readers. MORE
And they've captured a classic outsider's truth about advertising, something that we rarely appreciate about our business because it is so deeply part of the background: that most of it is conducted with utter sincerity. The Future of Advertising An HBR Insight Center. MORE
You can become a Lovemark. * * * Brian Sheehan, author of Loveworks : How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace , is Associate Professor of Advertising at the S.I. MORE
The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. Traditionally, the heart of any successful advertising agency has always been its creative department. Advertising MORE
Earls said they would re-name the product by April 24, 2013. Last week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You? MORE
Tip to Reduce Marketing Expenses: Split advertising costs by partnering on marketing promotions and with nearby businesses. Did you know that one in five dollars that your business earns goes towards paying your employees? MORE
According to a May 2013 survey from email marketing company Constant Contact, 59 percent of small businesses say running their business is harder today than it was five years ago. MORE
I have been a big fan of Kellogg’s since my days at the Leo Burnett Advertising Agency in the early 1970’s. Whether it was an advertising campaign, a new product or a line extension, Kellogg’s marketing was extremely disciplined and strategic. MORE
David Ogilvy is perhaps the most famous advertising executive of all time. His book, Ogilvy on Advertising, is a classic, and many of his ads have been often copied. Leadership Learning Quotations Advertising company of giants David Ogilvy hiring marketing middle manager MORE
CEO Blog
OCTOBER 28, 2013
I pass a nursery on the way home that has a "U Pick Pumpkin" sign out. I know what a U Pick is. You go into the field where the pumpkins grow and pick your own pumpkin. This one is hilarious though. The U Pick is you go into a parking lot and choose from the dozens of sorted pumpkins.
Chart Your Course
JANUARY 15, 2013
Social media – LinkedIn, Facebook, YouTube, Twitter – can allow you to reach an audience larger than ever before – with more impact and longevity than a Super Bowl advertisement. Social Media Revolution 2013. Are you using social media to grow your business?
Chris Brady
NOVEMBER 15, 2013
I stumbled across this compilation of the entire 66 commercials of the famous "PC vs. Mac" days. To me, this is some of the cleverest marketing ever. Notice the subtlety with which the Mac guy wins. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Lead Change Blog
APRIL 10, 2013
Self Leadership advertising Character Leadership Nike Tiger Woods winning Posted in Self Leadership I find Nike’s decision to use an uber dose of swagger and to fuel controversy with its winning takes care of everything ad campaign a mesmerizing exercise in social culture.
Kevin Eikenberry
MARCH 1, 2013
David Ogilvy is perhaps the most famous advertising executive of all time. His book, Ogilvy on Advertising, is a classic, and many of his ads have been often copied. Leadership Learning Quotations Advertising company of giants David Ogilvy hiring marketing middle manager
In the CEO Afterlife
JULY 2, 2013
Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision Many years ago I read Theodore Levitt’s The Marketing Imagination.
In the CEO Afterlife
JUNE 4, 2013
Oh sure, everyone tries to resuscitate their beloved brand with scads of Hail Mary endeavors ranging from “cool” package design to “cutting edge” advertising. Many years ago, I had the opportunity to work for InterBrew (now AB-InBev) in a strategic consulting capacity.
|
In the CEO Afterlife
FEBRUARY 25, 2013
Earls said they would re-name the product by April 24, 2013. Last week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You?
Leading Blog
JULY 19, 2013
You can become a Lovemark. * * * Brian Sheehan, author of Loveworks : How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace , is Associate Professor of Advertising at the S.I.
Kevin Eikenberry
MARCH 25, 2013
When these transitions happened they were widely advertised, but we didn’t have color television yet (the fall of 1972 for us).
Kevin Eikenberry
MAY 8, 2013
The news media is, after all, in the advertising business, so they do the best job they can to entice [.]. Women, kidnapped years ago, are found alive. Wildfires. The latest big trial. Those are currently captivating people and dominating the news.
First Friday Book Synopsis
NOVEMBER 15, 2013
Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957.
|
General Leadership
APRIL 20, 2013
Army unveiled its newest advertising campaign. “Build for your team a feeling of oneness, of dependence on one another and of strength to be derived from unity.” ” Vince Lombardi. Several years ago the U.S. You may remember it.
N2Growth Blog
MAY 30, 2013
Additionally successful managers-leaders are those follow a suggestion made by advertising legend, David Ogilvy. By John Baldoni , Chair, Leadership Development, N2growth. Management is your day job; leadership is your career.
Leading Blog
MAY 9, 2013
It''s more persuasive than advertising and is more targeted to an interested audience. Making things more observable makes them easier to imitate; products and ideas that advertise themselves. As leaders we need to understand how to make our ideas catch on. This is most effectively done through word of mouth and social influence. Jonah Berger shares the science behind word of mouth in Contagious and even teaches a class at The Wharton School by the same name.
Harvard Business Review
AUGUST 7, 2013
The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. Traditionally, the heart of any successful advertising agency has always been its creative department. Advertising
Engaging Leader
JUNE 27, 2013
“Advertising is the tax you pay for not being remarkable.” Advertising is the tax you pay for not being remarkable." - Seth Godin But how do you make sure your business is remarkable -- one worth talking about in a positive way?
Tanveer Naseer
FEBRUARY 12, 2013
It’s relatively straightforward to generate a CPA model for a paid online advertising program, and for your SEO initiatives. Is our online advertising working? Then provide CPA analytics together with insights (analytic plus anecdotal) gained from branding advertising activity.
Women on Business
MARCH 14, 2013
Tip to Reduce Marketing Expenses: Split advertising costs by partnering on marketing promotions and with nearby businesses. Did you know that one in five dollars that your business earns goes towards paying your employees?
Harvard Business Review
FEBRUARY 20, 2013
Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short.
Chart Your Course
JUNE 24, 2013
According to a May 2013 survey from email marketing company Constant Contact, 59 percent of small businesses say running their business is harder today than it was five years ago.
Women on Business
MARCH 18, 2013
Digital Marketing NOW offers strategy, web development, design, SEO, paid search marketing, conversion optimization, display advertising, analytics and more. Guest Post by Elizabeth Dillon of Digital Marketing NOW (Learn more about Elizabeth at the end of this post).
Chart Your Course
MARCH 18, 2013
The economy continues to improve with increased job creation in 2013. They host job fairs, place advertisements or offer current employees incentives for bringing in new hires. Payroll services giant ADP reported employers added 180,000 new private sector jobs in February.
First Friday Book Synopsis
JULY 6, 2013
He began his career as a writer at the legendary Ted Bates Advertising Agency in New […]. Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies.
Great Results Team Building
APRIL 2, 2013
Seldom do those advertised high-tech experiences have the lasting impact that more low-tech team building events will provide.
Women on Business
MARCH 11, 2013
Marketing and Advertising Tax Deductions. Any money that you spent on direct or indirect marketing and advertising throughout the year is considered a tax deductible expense.
Harvard Business Review
FEBRUARY 12, 2013
Advertising creatives have always known the power of memes, even if they didn't always use the term. Whereas advertisers once spawned memes, now the better strategy may be to surf them. Expect more advertisers to follow suit. The Future of Advertising An HBR Insight Center.
Chart Your Course
AUGUST 21, 2013
By Peter Orszag Aug 13, 2013. Companies are advertising a lot more jobs, in other words, but not filling them. To get some sense of how significant this is, consider that if, since June 2010, hiring had risen a third as much as advertised jobs have (rather than only a 10th), and nothing else were different, job creation would be roughly 500,000 higher each month, and the unemployment rate would already be back to normal levels. With So Many Job Openings, Why So Little Hiring?
Mills Scofield
APRIL 7, 2013
She was lauded by her supervisors and was even featured in an Army advertising campaign. Dorie Clark is CEO of Clark Strategic Communications and the author of the newly released Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013).
Harvard Business Review
MARCH 5, 2013
And they've captured a classic outsider's truth about advertising, something that we rarely appreciate about our business because it is so deeply part of the background: that most of it is conducted with utter sincerity. The Future of Advertising An HBR Insight Center.
Harvard Business Review
FEBRUARY 26, 2013
But persuading people is what advertising is designed to do. This is the fifth in a series of posts from our March issue on the future of advertising. The Future of Advertising An HBR Insight Center. Advertisers Must Be Inventors. Advertising Sustainability
Engaging Leader
JULY 19, 2013
I’ve shared before the quote from Seth Godin that “Advertising is the tax you pay for not being remarkable.” Link to podcast episode: EL 43: How to Lead a Likeable Business | with Dave Kerpen JESSE LAHEY: Welcome to the show leaders! ” But how do you make sure your business is remarkable; one worth talking about […]. The post How to Lead a Likeable Business | with Dave Kerpen [Transcript] appeared first on Engaging Leader. Transcriptions
LDRLB
JULY 12, 2013
He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician. He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician.
Great Leadership By Dan
OCTOBER 28, 2013
Having a clear profile will help screen people when you advertise the position, develop your interview questions and selection criteria, provide direction for onboarding and further development, and for other HR stuff like pay grade and performance evaluation. This post first appeared in Smartblog on Leadership on 10/24: I feel like I’m a little out of my element when it comes to giving recruiting advice.
Harvard Business Review
FEBRUARY 15, 2013
Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020.
Harvard Business Review
MARCH 1, 2013
Addressable as a web page, every object would naturally become an element of the media landscape, capable of interacting directly with end-users to deliver commercial messaging — including advertising. What's new is how this example reframes the definition of advertising.
Harvard Business Review
SEPTEMBER 11, 2013
Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology "Mobile first." That phrase is increasingly shaping marketing decisions, and for good reason.
Harvard Business Review
APRIL 5, 2013
In today''s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive. Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way of thinking about advertising in the digital age.
Harvard Business Review
FEBRUARY 19, 2013
But advertising on broadcast TV remains a $72 billion business, and radio mass advertising constitutes $17 billion in spending. This distinction has important implications for consumers and advertisers alike. The Future of Advertising An HBR Insight Center. Advertising
Modern Servant Leader
DECEMBER 3, 2013
Why not kill two birds with one stone by maximizing low-cost, word-of-mouth advertising through strong, principled, social media leadership? “… If you’re on the way up, read it carefully; if you’re on the way down, read it quickly.” — Chris Cook , President: Fairly Painless Advertising. Greetings Modern Servant Leader readers.
Harvard Business Review
SEPTEMBER 11, 2013
Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology “Mobile first.”
Harvard Business Review
FEBRUARY 5, 2013
The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. — Oreo Cookie (@Oreo) February 4, 2013. Advertising Decision making Social media
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