Expert insights. Personalized for you.
The less obvious adaptation to customer and environmental concerns is to find out how much water was used and then advertise that information. When the Italian government announced that all villages with fewer than 1000 residents would be forced to merge with nearby villages to save money, they expected compliance. Bureaucrats can assume obedience, and if not obedience, then submission. Mayor Luca Sellari did not see compliance as necessary. MORE
But persuading people is what advertising is designed to do. This is the fifth in a series of posts from our March issue on the future of advertising. The Future of Advertising An HBR Insight Center. Advertisers Must Be Inventors. Advertising SustainabilityAsk anyone in consumer goods why their industry is not more committed to sustainability and you'll hear the same thing: because the marketplace doesn't reward us for being so. MORE
Having a clear profile will help screen people when you advertise the position, develop your interview questions and selection criteria, provide direction for onboarding and further development, and for other HR stuff like pay grade and performance evaluation. This post first appeared in Smartblog on Leadership on 10/24: I feel like I’m a little out of my element when it comes to giving recruiting advice. MORE
Oh sure, everyone tries to resuscitate their beloved brand with scads of Hail Mary endeavors ranging from “cool” package design to “cutting edge” advertising. Branding Leadership Marketing Strategy Advertising Andre Agassi Anheuser-Busch Beer Black Label Cannon Carlsberg Creativity Duval Guillaume Modem In the CEO Afterlife Innovation John Richard Bell Labatts Michelob Miller Vision MORE
Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Suddenly, a light went on in the corner of my mind. After that, as a matter of principle, I stopped using the “C” word. This served me well as a branded coffee marketer. MORE
When these transitions happened they were widely advertised, but we didn’t have color television yet (the fall of 1972 for us). I’m of the age where I remember television shows moving from black and white to color – Bewitched, The Beverly Hillbillies and Andy Griffith immediately come to mind. Nonetheless, I remember the transition, and [.]. Leadership Learning Personal Development authenticity MORE
He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician. He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician. Adam Grant is the youngest tenured professor and single highest-rated teacher at The Wharton School. He is the author of Give and Take: A Revolutionary Approach to Success. MORE
I’ve shared before the quote from Seth Godin that “Advertising is the tax you pay for not being remarkable.” Link to podcast episode: EL 43: How to Lead a Likeable Business | with Dave Kerpen JESSE LAHEY: Welcome to the show leaders! ” But how do you make sure your business is remarkable; one worth talking about […]. The post How to Lead a Likeable Business | with Dave Kerpen [Transcript] appeared first on Engaging Leader. Transcriptions MORE
I pass a nursery on the way home that has a "U Pick Pumpkin" sign out. I know what a U Pick is. You go into the field where the pumpkins grow and pick your own pumpkin. This one is hilarious though. The U Pick is you go into a parking lot and choose from the dozens of sorted pumpkins. Perhaps the grocery store should have a sign "U Pick Bananas" because the same theory applies. The place does a huge business so I stopped - always fascinated by successful businesses. MORE
Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957. MORE
Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short. The definition of the word "creative" in advertising is way too narrow for the times. There's still a need and place for product-driven advertising, particularly when introducing something new to the market. MORE
According to Twitter Ads , enterprising individuals were already bidding on advertising for the search term, “power outage” Lesson : When bad things happen, ask, “what is the opportunity?” The cause of the 34 minute Blackout during Super Bowl XLVII at the Superdome in New Orleans is still unconfirmed, as of this writing. However, there are already lessons for leaders to take away. Here are 4 leadership lessons from the Super Bowl blackout: 1. MORE
I stumbled across this compilation of the entire 66 commercials of the famous "PC vs. Mac" days. To me, this is some of the cleverest marketing ever. Notice the subtlety with which the Mac guy wins. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Humor MORE
It’s relatively straightforward to generate a CPA model for a paid online advertising program, and for your SEO initiatives. Is our online advertising working? Start with separating the online advertising used for branding purposes and online advertising used for activation purposes. Then provide CPA analytics together with insights (analytic plus anecdotal) gained from branding advertising activity. MORE
“Advertising is the tax you pay for not being remarkable.” Advertising is the tax you pay for not being remarkable." - Seth Godin But how do you make sure your business is remarkable -- one worth talking about in a positive way? ” – Seth Godin. But how do you make sure your business is remarkable — one worth talking about in a positive way? MORE
In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff). I read this on Business Insider: The Founder Of A Famous Ad Agency Wrote A Fantastic Memo On How To Be A Good Writer by Aaron Taube. (In 10 tips, all […]. Randy''s blog entries MORE
The economy continues to improve with increased job creation in 2013. They host job fairs, place advertisements or offer current employees incentives for bringing in new hires. Payroll services giant ADP reported employers added 180,000 new private sector jobs in February. Meanwhile the U.S. of Labor said total nonfarm payroll employment increased by 236,000. When jobs abound, employers of course are eager to fill the spots. MORE
Social media – LinkedIn, Facebook, YouTube, Twitter – can allow you to reach an audience larger than ever before – with more impact and longevity than a Super Bowl advertisement. Social Media Revolution 2013. The post Social Media Revolution 2013 appeared first on Leadership Speaker | Employee Engagement | Gregory Smith: Chart Your Course International. Are you using social media to grow your business? If not, you are missing out. MORE
The news media is, after all, in the advertising business, so they do the best job they can to entice [.]. Women, kidnapped years ago, are found alive. Wildfires. The latest big trial. Those are currently captivating people and dominating the news. Yet every week seems to bring big news that we must watch or read. Decision Making Influence Leadership Learning Personal Development Reading attitude consuming the news MORE
Then move to marketing yourself online via email, social media, online advertising, blogs or your website. The baby boomer generation has been discussed, dissected and debated since its emergence in the mid-1940s. Seventy-six million strong, the group was the center of a new youth-oriented America with changing social norms, new suburbs, and growing modernizations and opportunities. Boomers have also dominated the American workforce. MORE
He began his career as a writer at the legendary Ted Bates Advertising Agency in New […]. Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies. MORE
Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Even digital advertising is versioned with relatively minor variations that most people would have a hard time evaluating as "different". The Future of Advertising An HBR Insight Center. MORE
Advertising creatives have always known the power of memes, even if they didn't always use the term. Whereas advertisers once spawned memes, now the better strategy may be to surf them. True to form, Wonderful Pistachios debuted an ad featuring Psy during this year's Super Bowl: A major advertiser with a big budget should be more reliably able to nail the execution for its constituency — snack eaters, for example, or Lego fans. Expect more advertisers to follow suit. MORE
Seldom do those advertised high-tech experiences have the lasting impact that more low-tech team building events will provide. If you have visited many other corporate teambuilding provider websites in the last year or so, you likely will have noticed an increasing number of high-tech event offerings. MORE
Self Leadership advertising Character Leadership Nike Tiger Woods winning Posted in Self Leadership I find Nike’s decision to use an uber dose of swagger and to fuel controversy with its winning takes care of everything ad campaign a mesmerizing exercise in social culture. So are responses from some sportswriters: Jay Busbee sharing the truth he believes many of us are missing, “Nike is doing this to get under your [.]. MORE
Additionally successful managers-leaders are those follow a suggestion made by advertising legend, David Ogilvy. By John Baldoni , Chair, Leadership Development, N2growth. Management is your day job; leadership is your career. That is a variation on a comment I heard recently from an executive who was speaking about the responsibilities that senior managers have to lead their organizations through change. MORE
Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology "Mobile first." That phrase is increasingly shaping marketing decisions, and for good reason. MORE
In today''s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive. Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way of thinking about advertising in the digital age. MORE
Marketing and Advertising Tax Deductions. Any money that you spent on direct or indirect marketing and advertising throughout the year is considered a tax deductible expense. It’s tax season, and that means it’s time to add up all of those business expenses you incurred during the year to ensure you receive all of the deductions you deserve. If you work from home, you’re entitled to a lot of tax deductions that you might not know about. MORE
It''s more persuasive than advertising and is more targeted to an interested audience. Making things more observable makes them easier to imitate; products and ideas that advertise themselves. As leaders we need to understand how to make our ideas catch on. This is most effectively done through word of mouth and social influence. Jonah Berger shares the science behind word of mouth in Contagious and even teaches a class at The Wharton School by the same name. MORE
Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology “Mobile first.” MORE
Or if they’re younger, advertising on a classical music station might not make sense. The following is a guest piece by The Huffington Post columnist and author Bill McBean. When you run a business, there are always some certainties as you look into the future. You know your best competitors will work to become better. You know your customers will demand more. You know you’ll have to work smarter and harder every day to improve your bottom line. MORE
The United States Congress passed the Cigarette Labeling and Advertising Act in 1965, and in 1966 the first labels were placed on cigarette packaging – Caution: Cigarette Smoking May be Hazardous to Your Health I sometimes wonder if leaders should have a warning that they have to read regularly, to remind them of some important [.]. MORE
By Peter Orszag Aug 13, 2013. Companies are advertising a lot more jobs, in other words, but not filling them. To get some sense of how significant this is, consider that if, since June 2010, hiring had risen a third as much as advertised jobs have (rather than only a 10th), and nothing else were different, job creation would be roughly 500,000 higher each month, and the unemployment rate would already be back to normal levels. With So Many Job Openings, Why So Little Hiring? MORE
There are many examples of global advertising concepts getting lost in translation, but today the stakes are higher than ever; a poorly conceived ad in one market can damage the entire brand. It's hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. Advertising Branding Marketing MORE
Army unveiled its newest advertising campaign. “Build for your team a feeling of oneness, of dependence on one another and of strength to be derived from unity.” ” Vince Lombardi. Several years ago the U.S. You may remember it. The TV commercial showed a soldier running alone across the desert, carrying a backpack but no rifle. Helicopters swoop overhead. A squad of soldiers runs past, moving in the direction opposite of the lone runner. MORE
Why not kill two birds with one stone by maximizing low-cost, word-of-mouth advertising through strong, principled, social media leadership? “… If you’re on the way up, read it carefully; if you’re on the way down, read it quickly.” — Chris Cook , President: Fairly Painless Advertising. Greetings Modern Servant Leader readers. MORE
In the throes of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any channel. But it is totally embedded — indeed, institutionalized — in the process of making advertising. Advertising and the Internet of Things. MORE
You can become a Lovemark. * * * Brian Sheehan, author of Loveworks : How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace , is Associate Professor of Advertising at the S.I. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. MORE
The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. It''s understandable why two giants of traditional advertising would pursue such a consolidation — to better do battle against Google and Facebook, relative newcomers to the ad game but already upending the entire business dynamic by using Big Data analytics to create highly targeted ads. Advertising MORE
Earls said they would re-name the product by April 24, 2013. Branding Leadership Marketing Strategy Uncategorized Advertising Albino Rhino Beer Business Creativity Crisis Management Earls Restaurants Entrepreneurship In the CEO Afterlife Jacobs Suchard John Richard Bell Leaderhip Oreo Social Media VisionLast week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You? MORE
According to a May 2013 survey from email marketing company Constant Contact, 59 percent of small businesses say running their business is harder today than it was five years ago. The amount of small businesses using social media for marketing jumped from 5 percent in 2008 to 87 percent in 2013. Find businesses that couple well with your service or product and exchange advertising on each others’ websites. MORE
I have been a big fan of Kellogg’s since my days at the Leo Burnett Advertising Agency in the early 1970’s. Whether it was an advertising campaign, a new product or a line extension, Kellogg’s marketing was extremely disciplined and strategic. Here was an organization whose brand and company name stood for healthy breakfasts. The marketers of the day and those of the next twenty-five years worked hard to fortify that stellar reputation. MORE
David Ogilvy is perhaps the most famous advertising executive of all time. His book, Ogilvy on Advertising, is a classic, and many of his ads have been often copied. Today’s quotation from him tells us his genius went far beyond writing an advertisement (and perhaps gives a big clue as to why he was so [.]. Leadership Learning Quotations Advertising company of giants David Ogilvy hiring marketing middle manager MORE
Chart Your Course
JANUARY 15, 2013
Social media – LinkedIn, Facebook, YouTube, Twitter – can allow you to reach an audience larger than ever before – with more impact and longevity than a Super Bowl advertisement. Social Media Revolution 2013. The post Social Media Revolution 2013 appeared first on Leadership Speaker | Employee Engagement | Gregory Smith: Chart Your Course International. Are you using social media to grow your business? If not, you are missing out.
CEO Blog
OCTOBER 28, 2013
I pass a nursery on the way home that has a "U Pick Pumpkin" sign out. I know what a U Pick is. You go into the field where the pumpkins grow and pick your own pumpkin. This one is hilarious though. The U Pick is you go into a parking lot and choose from the dozens of sorted pumpkins. Perhaps the grocery store should have a sign "U Pick Bananas" because the same theory applies. The place does a huge business so I stopped - always fascinated by successful businesses.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Chris Brady
NOVEMBER 15, 2013
I stumbled across this compilation of the entire 66 commercials of the famous "PC vs. Mac" days. To me, this is some of the cleverest marketing ever. Notice the subtlety with which the Mac guy wins. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Humor
Lead Change Blog
APRIL 10, 2013
Self Leadership advertising Character Leadership Nike Tiger Woods winning Posted in Self Leadership I find Nike’s decision to use an uber dose of swagger and to fuel controversy with its winning takes care of everything ad campaign a mesmerizing exercise in social culture. So are responses from some sportswriters: Jay Busbee sharing the truth he believes many of us are missing, “Nike is doing this to get under your [.].
Kevin Eikenberry
MARCH 1, 2013
David Ogilvy is perhaps the most famous advertising executive of all time. His book, Ogilvy on Advertising, is a classic, and many of his ads have been often copied. Today’s quotation from him tells us his genius went far beyond writing an advertisement (and perhaps gives a big clue as to why he was so [.]. Leadership Learning Quotations Advertising company of giants David Ogilvy hiring marketing middle manager
In the CEO Afterlife
JULY 2, 2013
Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Suddenly, a light went on in the corner of my mind. After that, as a matter of principle, I stopped using the “C” word. This served me well as a branded coffee marketer.
In the CEO Afterlife
JUNE 4, 2013
Oh sure, everyone tries to resuscitate their beloved brand with scads of Hail Mary endeavors ranging from “cool” package design to “cutting edge” advertising. Branding Leadership Marketing Strategy Advertising Andre Agassi Anheuser-Busch Beer Black Label Cannon Carlsberg Creativity Duval Guillaume Modem In the CEO Afterlife Innovation John Richard Bell Labatts Michelob Miller Vision
|
In the CEO Afterlife
FEBRUARY 25, 2013
Earls said they would re-name the product by April 24, 2013. Branding Leadership Marketing Strategy Uncategorized Advertising Albino Rhino Beer Business Creativity Crisis Management Earls Restaurants Entrepreneurship In the CEO Afterlife Jacobs Suchard John Richard Bell Leaderhip Oreo Social Media VisionLast week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You?
First Friday Book Synopsis
NOVEMBER 15, 2013
Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957.
Leading Blog
JULY 19, 2013
You can become a Lovemark. * * * Brian Sheehan, author of Loveworks : How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace , is Associate Professor of Advertising at the S.I. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan.
Leading Blog
MAY 9, 2013
It''s more persuasive than advertising and is more targeted to an interested audience. Making things more observable makes them easier to imitate; products and ideas that advertise themselves. As leaders we need to understand how to make our ideas catch on. This is most effectively done through word of mouth and social influence. Jonah Berger shares the science behind word of mouth in Contagious and even teaches a class at The Wharton School by the same name.
Kevin Eikenberry
MARCH 25, 2013
When these transitions happened they were widely advertised, but we didn’t have color television yet (the fall of 1972 for us). I’m of the age where I remember television shows moving from black and white to color – Bewitched, The Beverly Hillbillies and Andy Griffith immediately come to mind. Nonetheless, I remember the transition, and [.]. Leadership Learning Personal Development authenticity
Kevin Eikenberry
JULY 15, 2013
The United States Congress passed the Cigarette Labeling and Advertising Act in 1965, and in 1966 the first labels were placed on cigarette packaging – Caution: Cigarette Smoking May be Hazardous to Your Health I sometimes wonder if leaders should have a warning that they have to read regularly, to remind them of some important [.].
|
Kevin Eikenberry
MAY 8, 2013
The news media is, after all, in the advertising business, so they do the best job they can to entice [.]. Women, kidnapped years ago, are found alive. Wildfires. The latest big trial. Those are currently captivating people and dominating the news. Yet every week seems to bring big news that we must watch or read. Decision Making Influence Leadership Learning Personal Development Reading attitude consuming the news
First Friday Book Synopsis
JULY 6, 2013
He began his career as a writer at the legendary Ted Bates Advertising Agency in New […]. Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies.
N2Growth Blog
MAY 30, 2013
Additionally successful managers-leaders are those follow a suggestion made by advertising legend, David Ogilvy. By John Baldoni , Chair, Leadership Development, N2growth. Management is your day job; leadership is your career. That is a variation on a comment I heard recently from an executive who was speaking about the responsibilities that senior managers have to lead their organizations through change.
General Leadership
APRIL 20, 2013
Army unveiled its newest advertising campaign. “Build for your team a feeling of oneness, of dependence on one another and of strength to be derived from unity.” ” Vince Lombardi. Several years ago the U.S. You may remember it. The TV commercial showed a soldier running alone across the desert, carrying a backpack but no rifle. Helicopters swoop overhead. A squad of soldiers runs past, moving in the direction opposite of the lone runner.
Chart Your Course
AUGUST 21, 2013
By Peter Orszag Aug 13, 2013. Companies are advertising a lot more jobs, in other words, but not filling them. To get some sense of how significant this is, consider that if, since June 2010, hiring had risen a third as much as advertised jobs have (rather than only a 10th), and nothing else were different, job creation would be roughly 500,000 higher each month, and the unemployment rate would already be back to normal levels. With So Many Job Openings, Why So Little Hiring?
Tanveer Naseer
FEBRUARY 12, 2013
It’s relatively straightforward to generate a CPA model for a paid online advertising program, and for your SEO initiatives. Is our online advertising working? Start with separating the online advertising used for branding purposes and online advertising used for activation purposes. Then provide CPA analytics together with insights (analytic plus anecdotal) gained from branding advertising activity.
Engaging Leader
JUNE 27, 2013
“Advertising is the tax you pay for not being remarkable.” Advertising is the tax you pay for not being remarkable." - Seth Godin But how do you make sure your business is remarkable -- one worth talking about in a positive way? ” – Seth Godin. But how do you make sure your business is remarkable — one worth talking about in a positive way?
Great Leadership By Dan
OCTOBER 28, 2013
Having a clear profile will help screen people when you advertise the position, develop your interview questions and selection criteria, provide direction for onboarding and further development, and for other HR stuff like pay grade and performance evaluation. This post first appeared in Smartblog on Leadership on 10/24: I feel like I’m a little out of my element when it comes to giving recruiting advice.
Harvard Business Review
AUGUST 7, 2013
The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. It''s understandable why two giants of traditional advertising would pursue such a consolidation — to better do battle against Google and Facebook, relative newcomers to the ad game but already upending the entire business dynamic by using Big Data analytics to create highly targeted ads. Advertising
Great Results Team Building
APRIL 2, 2013
Seldom do those advertised high-tech experiences have the lasting impact that more low-tech team building events will provide. If you have visited many other corporate teambuilding provider websites in the last year or so, you likely will have noticed an increasing number of high-tech event offerings.
Engaging Leader
JULY 19, 2013
I’ve shared before the quote from Seth Godin that “Advertising is the tax you pay for not being remarkable.” Link to podcast episode: EL 43: How to Lead a Likeable Business | with Dave Kerpen JESSE LAHEY: Welcome to the show leaders! ” But how do you make sure your business is remarkable; one worth talking about […]. The post How to Lead a Likeable Business | with Dave Kerpen [Transcript] appeared first on Engaging Leader. Transcriptions
Chart Your Course
JUNE 24, 2013
According to a May 2013 survey from email marketing company Constant Contact, 59 percent of small businesses say running their business is harder today than it was five years ago. The amount of small businesses using social media for marketing jumped from 5 percent in 2008 to 87 percent in 2013. Find businesses that couple well with your service or product and exchange advertising on each others’ websites.
Chart Your Course
MARCH 18, 2013
The economy continues to improve with increased job creation in 2013. They host job fairs, place advertisements or offer current employees incentives for bringing in new hires. Payroll services giant ADP reported employers added 180,000 new private sector jobs in February. Meanwhile the U.S. of Labor said total nonfarm payroll employment increased by 236,000. When jobs abound, employers of course are eager to fill the spots.
Harvard Business Review
FEBRUARY 20, 2013
Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short. The definition of the word "creative" in advertising is way too narrow for the times. There's still a need and place for product-driven advertising, particularly when introducing something new to the market.
Women on Business
MARCH 11, 2013
Marketing and Advertising Tax Deductions. Any money that you spent on direct or indirect marketing and advertising throughout the year is considered a tax deductible expense. It’s tax season, and that means it’s time to add up all of those business expenses you incurred during the year to ensure you receive all of the deductions you deserve. If you work from home, you’re entitled to a lot of tax deductions that you might not know about.
Tanveer Naseer
FEBRUARY 5, 2013
Or if they’re younger, advertising on a classical music station might not make sense. The following is a guest piece by The Huffington Post columnist and author Bill McBean. When you run a business, there are always some certainties as you look into the future. You know your best competitors will work to become better. You know your customers will demand more. You know you’ll have to work smarter and harder every day to improve your bottom line.
Modern Servant Leader
DECEMBER 3, 2013
Why not kill two birds with one stone by maximizing low-cost, word-of-mouth advertising through strong, principled, social media leadership? “… If you’re on the way up, read it carefully; if you’re on the way down, read it quickly.” — Chris Cook , President: Fairly Painless Advertising. Greetings Modern Servant Leader readers.
Harvard Business Review
SEPTEMBER 11, 2013
Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology "Mobile first." That phrase is increasingly shaping marketing decisions, and for good reason.
Harvard Business Review
APRIL 5, 2013
In today''s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive. Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way of thinking about advertising in the digital age.
LDRLB
JULY 12, 2013
He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician. He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician. Adam Grant is the youngest tenured professor and single highest-rated teacher at The Wharton School. He is the author of Give and Take: A Revolutionary Approach to Success.
Harvard Business Review
SEPTEMBER 11, 2013
Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology “Mobile first.”
Harvard Business Review
FEBRUARY 12, 2013
Advertising creatives have always known the power of memes, even if they didn't always use the term. Whereas advertisers once spawned memes, now the better strategy may be to surf them. True to form, Wonderful Pistachios debuted an ad featuring Psy during this year's Super Bowl: A major advertiser with a big budget should be more reliably able to nail the execution for its constituency — snack eaters, for example, or Lego fans. Expect more advertisers to follow suit.
Harvard Business Review
MARCH 5, 2013
In the throes of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any channel. But it is totally embedded — indeed, institutionalized — in the process of making advertising. Advertising and the Internet of Things.
Harvard Business Review
FEBRUARY 26, 2013
But persuading people is what advertising is designed to do. This is the fifth in a series of posts from our March issue on the future of advertising. The Future of Advertising An HBR Insight Center. Advertisers Must Be Inventors. Advertising SustainabilityAsk anyone in consumer goods why their industry is not more committed to sustainability and you'll hear the same thing: because the marketplace doesn't reward us for being so.
Modern Servant Leader
FEBRUARY 5, 2013
According to Twitter Ads , enterprising individuals were already bidding on advertising for the search term, “power outage” Lesson : When bad things happen, ask, “what is the opportunity?” The cause of the 34 minute Blackout during Super Bowl XLVII at the Superdome in New Orleans is still unconfirmed, as of this writing. However, there are already lessons for leaders to take away. Here are 4 leadership lessons from the Super Bowl blackout: 1.
First Friday Book Synopsis
NOVEMBER 11, 2013
In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff). I read this on Business Insider: The Founder Of A Famous Ad Agency Wrote A Fantastic Memo On How To Be A Good Writer by Aaron Taube. (In 10 tips, all […]. Randy''s blog entries
Chart Your Course
JULY 29, 2013
Then move to marketing yourself online via email, social media, online advertising, blogs or your website. The baby boomer generation has been discussed, dissected and debated since its emergence in the mid-1940s. Seventy-six million strong, the group was the center of a new youth-oriented America with changing social norms, new suburbs, and growing modernizations and opportunities. Boomers have also dominated the American workforce.
Harvard Business Review
FEBRUARY 15, 2013
Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Even digital advertising is versioned with relatively minor variations that most people would have a hard time evaluating as "different". The Future of Advertising An HBR Insight Center.
Harvard Business Review
MARCH 29, 2013
There are many examples of global advertising concepts getting lost in translation, but today the stakes are higher than ever; a poorly conceived ad in one market can damage the entire brand. It's hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. Advertising Branding Marketing
LDRLB
JUNE 17, 2013
The less obvious adaptation to customer and environmental concerns is to find out how much water was used and then advertise that information. When the Italian government announced that all villages with fewer than 1000 residents would be forced to merge with nearby villages to save money, they expected compliance. Bureaucrats can assume obedience, and if not obedience, then submission. Mayor Luca Sellari did not see compliance as necessary.
120 
Let's personalize your content