Brilliant or False Advertising?

CEO Blog

I pass a nursery on the way home that has a "U Pick Pumpkin" sign out. I know what a U Pick is. You go into the field where the pumpkins grow and pick your own pumpkin. This one is hilarious though. The U Pick is you go into a parking lot and choose from the dozens of sorted pumpkins.

Social Media Revolution 2013

Chart Your Course

Social media – LinkedIn, Facebook, YouTube, Twitter – can allow you to reach an audience larger than ever before – with more impact and longevity than a Super Bowl advertisement. Social Media Revolution 2013. Are you using social media to grow your business?

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PC vs. Mac: Advertising Genius Remembered

Chris Brady

I stumbled across this compilation of the entire 66 commercials of the famous "PC vs. Mac" days. To me, this is some of the cleverest marketing ever. Notice the subtlety with which the Mac guy wins. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Character and winning

Lead Change Blog

Self Leadership advertising Character Leadership Nike Tiger Woods winning Posted in Self Leadership I find Nike’s decision to use an uber dose of swagger and to fuel controversy with its winning takes care of everything ad campaign a mesmerizing exercise in social culture.

What Kind of Company Do You Want?

Kevin Eikenberry

David Ogilvy is perhaps the most famous advertising executive of all time. His book, Ogilvy on Advertising, is a classic, and many of his ads have been often copied. Leadership Learning Quotations Advertising company of giants David Ogilvy hiring marketing middle manager

In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision Many years ago I read Theodore Levitt’s The Marketing Imagination.

Beer Branding: Image is Still Everything

In the CEO Afterlife

Oh sure, everyone tries to resuscitate their beloved brand with scads of Hail Mary endeavors ranging from “cool” package design to “cutting edge” advertising. Many years ago, I had the opportunity to work for InterBrew (now AB-InBev) in a strategic consulting capacity.

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The Beer formerly known as Albino Rhino

In the CEO Afterlife

Earls said they would re-name the product by April 24, 2013. Last week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You?

Loyalty Beyond Reason Defined

Leading Blog

You can become a Lovemark. * * * Brian Sheehan, author of Loveworks : How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace , is Associate Professor of Advertising at the S.I.

Leading in Living Color

Kevin Eikenberry

When these transitions happened they were widely advertised, but we didn’t have color television yet (the fall of 1972 for us).

Warnings for Leaders

Kevin Eikenberry

How Leaders Should Follow The News

Kevin Eikenberry

The news media is, after all, in the advertising business, so they do the best job they can to entice [.]. Women, kidnapped years ago, are found alive. Wildfires. The latest big trial. Those are currently captivating people and dominating the news.

Invaluable perspectives on the brainstorming process

First Friday Book Synopsis

Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957.

Boston Strong

General Leadership

Army unveiled its newest advertising campaign. “Build for your team a feeling of oneness, of dependence on one another and of strength to be derived from unity.” ” Vince Lombardi. Several years ago the U.S. You may remember it.

Advice: Manage Well by Leading Better

N2Growth Blog

Additionally successful managers-leaders are those follow a suggestion made by advertising legend, David Ogilvy. By John Baldoni , Chair, Leadership Development, N2growth. Management is your day job; leadership is your career.

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How to Make Your Ideas Contagious

Leading Blog

It''s more persuasive than advertising and is more targeted to an interested audience. Making things more observable makes them easier to imitate; products and ideas that advertise themselves. As leaders we need to understand how to make our ideas catch on. This is most effectively done through word of mouth and social influence. Jonah Berger shares the science behind word of mouth in Contagious and even teaches a class at The Wharton School by the same name.

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Advertising's Big Data Dilemma

Harvard Business Review

The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. Traditionally, the heart of any successful advertising agency has always been its creative department. Advertising

043: How to Lead a Likeable Business | with Dave Kerpen

Engaging Leader

Advertising is the tax you pay for not being remarkable.” Advertising is the tax you pay for not being remarkable." - Seth Godin But how do you make sure your business is remarkable -- one worth talking about in a positive way?

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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

It’s relatively straightforward to generate a CPA model for a paid online advertising program, and for your SEO initiatives. Is our online advertising working? Then provide CPA analytics together with insights (analytic plus anecdotal) gained from branding advertising activity.

Small Business – Big Savings [Infographic]

Women on Business

Tip to Reduce Marketing Expenses: Split advertising costs by partnering on marketing promotions and with nearby businesses. Did you know that one in five dollars that your business earns goes towards paying your employees?

Advertisers Must Be Inventors

Harvard Business Review

Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short.

Four Ways to Grow Your Business

Chart Your Course

According to a May 2013 survey from email marketing company Constant Contact, 59 percent of small businesses say running their business is harder today than it was five years ago.

Rethink the Value of Each Customer for Efficient Growth

Women on Business

Digital Marketing NOW offers strategy, web development, design, SEO, paid search marketing, conversion optimization, display advertising, analytics and more. Guest Post by Elizabeth Dillon of Digital Marketing NOW (Learn more about Elizabeth at the end of this post).

Six Rules to Hire By

Chart Your Course

The economy continues to improve with increased job creation in 2013. They host job fairs, place advertisements or offer current employees incentives for bringing in new hires. Payroll services giant ADP reported employers added 180,000 new private sector jobs in February.

Bill Schley: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

He began his career as a writer at the legendary Ted Bates Advertising Agency in New […]. Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies.

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How Low Tech Events Provide High Quality Results

Great Results Team Building

Seldom do those advertised high-tech experiences have the lasting impact that more low-tech team building events will provide.

60 Work from Home Tax Deductions You Don’t Want to Miss

Women on Business

Marketing and Advertising Tax Deductions. Any money that you spent on direct or indirect marketing and advertising throughout the year is considered a tax deductible expense.

When Advertising Meets the Meme

Harvard Business Review

Advertising creatives have always known the power of memes, even if they didn't always use the term. Whereas advertisers once spawned memes, now the better strategy may be to surf them. Expect more advertisers to follow suit. The Future of Advertising An HBR Insight Center.

With So Many Job Openings, Why So Little Hiring? – Bloomberg

Chart Your Course

By Peter Orszag Aug 13, 2013. Companies are advertising a lot more jobs, in other words, but not filling them. To get some sense of how significant this is, consider that if, since June 2010, hiring had risen a third as much as advertised jobs have (rather than only a 10th), and nothing else were different, job creation would be roughly 500,000 higher each month, and the unemployment rate would already be back to normal levels. With So Many Job Openings, Why So Little Hiring?

What’s Your Leadership Narrative?

Mills Scofield

She was lauded by her supervisors and was even featured in an Army advertising campaign. Dorie Clark is CEO of Clark Strategic Communications and the author of the newly released Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013).

The Best Advertising is Sincere

Harvard Business Review

And they've captured a classic outsider's truth about advertising, something that we rarely appreciate about our business because it is so deeply part of the background: that most of it is conducted with utter sincerity. The Future of Advertising An HBR Insight Center.

Can Advertising Change the World?

Harvard Business Review

But persuading people is what advertising is designed to do. This is the fifth in a series of posts from our March issue on the future of advertising. The Future of Advertising An HBR Insight Center. Advertisers Must Be Inventors. Advertising Sustainability

How to Lead a Likeable Business | with Dave Kerpen [Transcript]

Engaging Leader

I’ve shared before the quote from Seth Godin that “Advertising is the tax you pay for not being remarkable.” Link to podcast episode: EL 43: How to Lead a Likeable Business | with Dave Kerpen JESSE LAHEY: Welcome to the show leaders! ” But how do you make sure your business is remarkable; one worth talking about […]. The post How to Lead a Likeable Business | with Dave Kerpen [Transcript] appeared first on Engaging Leader. Transcriptions

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0414 | Adam Grant

LDRLB

He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician. He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician.

10 Tips for Hiring Great Employees

Great Leadership By Dan

Having a clear profile will help screen people when you advertise the position, develop your interview questions and selection criteria, provide direction for onboarding and further development, and for other HR stuff like pay grade and performance evaluation. This post first appeared in Smartblog on Leadership on 10/24: I feel like I’m a little out of my element when it comes to giving recruiting advice.

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Advertisers Should Act More Like Newsrooms

Harvard Business Review

Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020.

Advertising and the Internet of Things

Harvard Business Review

Addressable as a web page, every object would naturally become an element of the media landscape, capable of interacting directly with end-users to deliver commercial messaging — including advertising. What's new is how this example reframes the definition of advertising.

Cracking the Mobile Advertising Code

Harvard Business Review

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology "Mobile first." That phrase is increasingly shaping marketing decisions, and for good reason.

The Future of Advertising

Harvard Business Review

In today''s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive. Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way of thinking about advertising in the digital age.

February Shows Advertisers Still Love Broadcast Channels

Harvard Business Review

But advertising on broadcast TV remains a $72 billion business, and radio mass advertising constitutes $17 billion in spending. This distinction has important implications for consumers and advertisers alike. The Future of Advertising An HBR Insight Center. Advertising

Paradigm Flip – New Book Releases Tuesday December 10th

Modern Servant Leader

Why not kill two birds with one stone by maximizing low-cost, word-of-mouth advertising through strong, principled, social media leadership? “… If you’re on the way up, read it carefully; if you’re on the way down, read it quickly.” — Chris Cook , President: Fairly Painless Advertising. Greetings Modern Servant Leader readers.

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Cracking the Mobile Advertising Code

Harvard Business Review

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology “Mobile first.”

The Power of Real-Time Advertising

Harvard Business Review

The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. — Oreo Cookie (@Oreo) February 4, 2013. Advertising Decision making Social media