2013 Advertising Career Marketing 
Strategy Driven
OCTOBER 6, 2019
In the course of my years partnering with web developer and SEO specialist Sagapixel, I’ve learned a lot about how to market my firm. I am a busy Philadelphia appeals attorney and had to learn the hard way that running and marketing a law practice has nothing to do with the practice of law. What Are the “Four P’s” of Marketing?
Strategy Driven
FEBRUARY 28, 2013
Special Edition 65 – An Interview with Ed Reilly, editor of AMA Business Boot Camp explores today’s management and leadership challenges and the fundamentals that will help those in these senior positions achieve ongoing career success. a leading provider of integrated marketing and advertising services.
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Harvard Business Review
APRIL 16, 2015
Research I conducted in 2012, 2013, and 2014 with the global advertising agency J. with people ranging from janitors to CEOs, old as well as young — were thinking of changing not just their jobs, but their careers. But it’s hard to jettison a career decades in the making in the pursuit of something new.
Coaching Tip
NOVEMBER 17, 2015
If word-of-mouth is so vital to the success of a business, why are so many dollars spent on marketing and advertising? Spending money on advertising is much easier than doing what it takes to have people spreading the word about how great you are. When Doing It All Won't Do: A self-coaching guide for career women.
Harvard Business Review
JUNE 21, 2013
New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. growth in digital ads between 2013 and 2014. 999,999, who didn’t get anything.
Strategy Driven
JUNE 7, 2013
In 1959, radio stations used to do live remotes from advertisers’ locations. I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. ” KFC was a watershed in my career (at that point 21 years long).
Harvard Business Review
SEPTEMBER 1, 2015
A quick scan of recent company financials reveals that 90% of the revenues of the entire enterprise, all of which used to be known as Google, came selling advertising — the core business that Pichai will now run. He spent the early phases of his career there as a product manager, working on products such as Toolbar.
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