Six Rules to Hire By

Chart Your Course

The economy continues to improve with increased job creation in 2013. They host job fairs, place advertisements or offer current employees incentives for bringing in new hires. Payroll services giant ADP reported employers added 180,000 new private sector jobs in February.

Success is Addictive


The dangers and stigma of alcoholism are, after all, well-known and well-advertised. Western culture is built on a puritan-work-ethic ideal that leads us to celebrate hard workers. by Gary Cohen.

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Innovating The Brick-and-Mortar Injustice Infrastructure

Mills Scofield

With that in mind, we are running an aggressive advertising campaign, from billboard ads and bus shelters to flyers, community presentations and door-to-door visits.

Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s Sam Ford is Director of Audience Engagement for Peppercomm.

The Big Picture of Business: The Colonel and Me

Strategy Driven

In 1959, radio stations used to do live remotes from advertisers’ locations. One resulting project was ‘KFC Kalendar,’ an advertising campaign that showcased community events and public service announcements to diverse communities. Ethics cannot be edicted from afar.

Pryor 98

A different kind of thanks. Yours.

Strategy Driven

Whatever it is, it’s a strategy for advertising and promoting. Your humor, your friendliness, your helpfulness, your approachability, your trustworthiness, your honesty, your ethics, and maybe even your morality.

Big Data, Big Opportunity

Chartered Management Institute

Big Data, and its close cousin the Internet of Things, are among the trendier terms of 2013. Last month the supermarket giant Tesco announced a partnership with a technology firm Amscreen aimed at improving the targeting of its advertisements. Big Data poses challenges that have to be addressed by all areas of responsibility of a company: legal, ethical, marketing, personnel, risk management and financial.

A More Productive Way to Think About Opponents

Harvard Business Review

Still, contesting in sports can lead to recruitment scandals and aggression, and contesting in the marketplace can lead to insider trading, deceptive advertising, skirted regulations, and a host of other problems. Competition Ethics Managing yourself

Research: Underdog Businesses Are More Likely to Post Fake Yelp Reviews

Harvard Business Review

Is it possible that high-quality firms might use fake reviews as a form of free but fraudulent advertising, from which they "graduate" as their reputation builds? Michael: One thing that we think would be exciting is the relationship between fraud and advertising.

Business Can't Solve the World's Problems — But Capitalism Can

Harvard Business Review

This we call ethics. We let Apple and Coca-Cola plaster our billboards and television sets with advertising, but we are appalled at the notion of important causes "wasting" money on paid advertising.

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We Took a Vote. You're Fired.

Harvard Business Review

Christopher Mims smartly argues that the real battle lies in video advertising – and that Instagram, now owned by Facebook, is "going to get us all watching television ads again." growth in digital ads between 2013 and 2014. What may be more important, the 15-second time frame allows for advertisers to upload already-created TV spots, which can then be featured on Facebook. Ethical Quandaries. Leave Your Title at the Door.

Here's What the Internet Is Up To

Harvard Business Review

Consider slide 5, which highlights just how much advertising opportunity there is on mobile devices ( if only we could figure out how to do that ). People are OK at assessing others but really bad at seeing themselves in their own unvarnished, self-centered, sometimes ethically challenged glory, as psychologist David Dunning writes (Robert Stephen Kaplan says we don''t know our own strengths either ). Mobile in China and Collecting Your Fitness Data.

A Couple Reasons to Smile About

Women on Business

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013.

Why We’re So Hypocritical About Online Privacy

Harvard Business Review

Our digital footprint can already be used to infer our deepest character traits ; a 2013 study of 58,000 Facebook users (who volunteered for the study) was able to reliably predict sexual orientation, gender, race, age, religious and political views, level of intelligence, alcohol and cigarette use, drug use, and whether the volunteer’s parents were separated. Social psychologists have known for decades that the relationship between attitudes and behaviors is complex , if not weak.

The Tech Trends You Can’t Ignore in 2015

Harvard Business Review

Smart virtual personal assistants: SVPAs started entering the market in 2013. In the coming year, we will also begin questioning the ethics of how algorithms can be used, and we’ll scrutinize the tendency of some algorithms to go awry.