First Friday Book Synopsis

JULY 23, 2014

His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s

Word of Mouth Marketing 80

Word of Mouth Marketing PR Committee Wilde 80

Harvard Business Review

JUNE 21, 2013

But you probably don''t work at Menlo Innovations, where there are no bosses (at least in the traditional sense). Christopher Mims smartly argues that the real battle lies in video advertising – and that Instagram, now owned by Facebook, is "going to get us all watching television ads again." Ethical Quandaries.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

JANUARY 5, 2015

Smart virtual personal assistants: SVPAs started entering the market in 2013. In the coming year, we will also begin questioning the ethics of how algorithms can be used, and we’ll scrutinize the tendency of some algorithms to go awry. Innovation Internet'

Trends 8

Trends Retail Learning-by-Doing Banking 8