Remove 2013 Remove Advertising Remove Ethics Remove Marketing
article thumbnail

Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s

article thumbnail

Big Data, Big Opportunity

Chartered Management Institute

Big Data, and its close cousin the Internet of Things, are among the trendier terms of 2013. It often helps if the executive in charge is not from IT, but from operations or marketing, and that there are close links with customer-facing and other operational roles. They are transforming each and every business model. The reason?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

We Took a Vote. You're Fired.

Harvard Business Review

New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. growth in digital ads between 2013 and 2014. Ethical Quandaries.

article thumbnail

The Big Picture of Business: The Colonel and Me

Strategy Driven

In 1959, radio stations used to do live remotes from advertisers’ locations. I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. Ethics cannot be edicted from afar. Locally, we had Frenchy’s and Hartz.

article thumbnail

The Tech Trends You Can’t Ignore in 2015

Harvard Business Review

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. All without you explicitly asking it to do so.

Trends 8
article thumbnail

Why We’re So Hypocritical About Online Privacy

Harvard Business Review

Even the words we say on Twitter , the things we like on Facebook , the websites we tend to visit, and the sound of our voices can be turned into a fairly detailed psychological profile, and the potential for trading this data is by no means confined to the world of marketing.

Media 10
article thumbnail

A Couple Reasons to Smile About

Women on Business

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.