Remove 2013 Remove Advertising Remove Leadership Remove Marketing
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With So Many Job Openings, Why So Little Hiring? – Bloomberg

Chart Your Course

By Peter Orszag Aug 13, 2013. “An odd puzzle is taking shape in the labor market: Over the past three years, the number of job openings has risen almost 50 percent, but actual hiring has gone up by less than 5 percent. . Companies are advertising a lot more jobs, in other words, but not filling them. – Bloomberg.

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Four Ways to Grow Your Business

Chart Your Course

According to a May 2013 survey from email marketing company Constant Contact, 59 percent of small businesses say running their business is harder today than it was five years ago. They credit their success with more affordable and effective marketing tools via the Internet, and growing support for local businesses.

Directory 170
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The Beer formerly known as Albino Rhino

In the CEO Afterlife

This person was offended by the brand name of a whimsical beer marketed by the Earls Restaurants chain. Earls said they would re-name the product by April 24, 2013. Simply pulling “Albino” and going with “Rhino” would probably suffice, but that’s an easy-out for a lazy, complacent marketer. Is there better way?

Brand 198
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Wellness Perks And Programs Popular Among Best Places To Work Companies

Eric Jacobson

Last month, the Kansas City Business Journal published its list of 2013 Best Places To Work Companies in the Kansas City metro. As you review the winning companies profiles (the publication''s October 4, 2013 issue), you''ll notice that wellness and fitness programs and perks are common among this year''s winners.

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New Book Loveworks Teaches How To Make Emotional Connections

Eric Jacobson

New Book Announcement: Loveworks is researched and written by Brian Sheehan , a professor of advertising at the S.I. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy).

Books 50
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Tribal or Transformational? How to grow your startup when new business rolls in

Strategy Driven

As CEO and founder of two of the fastest growing digital advertising companies in the country, I’ve had to make that decision twice. We used the tribal concept when we created a new video-focused advertising company, AdKarma. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. It was clear it needed a tribal approach.

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Big Data, Big Opportunity

Chartered Management Institute

Big Data, and its close cousin the Internet of Things, are among the trendier terms of 2013. It often helps if the executive in charge is not from IT, but from operations or marketing, and that there are close links with customer-facing and other operational roles. They are transforming each and every business model. The reason?