Eric Jacobson

NOVEMBER 27, 2013

Last month, the Kansas City Business Journal published its list of 2013 Best Places To Work Companies in the Kansas City metro. As you review the winning companies profiles (the publication''s October 4, 2013 issue), you''ll notice that wellness and fitness programs and perks are common among this year''s winners.

Henderson 50

Henderson Ryan Hotels Company 50

Eric Jacobson

JULY 1, 2013

New Book Announcement: Loveworks is researched and written by Brian Sheehan , a professor of advertising at the S.I. In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade." Leadership Eric Jacobson on Leadership and Management Customer Service Loveworks Book Brian Sheehan'

Books 50

Books Advertising Retail How To 50

Strategy Driven

OCTOBER 9, 2013

As CEO and founder of two of the fastest growing digital advertising companies in the country, I’ve had to make that decision twice. We used the tribal concept when we created a new video-focused advertising company, AdKarma. The tribe had its own management, goals and infrastructure. Consider leaving a comment!

Business Model 73

Business Model Advertising How To Entrepreneur 73

HR Digest

AUGUST 2, 2020

Written by an ex-advertising executive, Karen Salmansohn, it gives humorous advice to women struggling for success in business. Facebook COO Sheryl Sandberg hit the bestseller list with this book in 2013. Obstacles are to be expected AND embraced because they are opportunities to test ourselves, try new things, and triumph!

Books 105

Books Entrepreneur Leadership Advice 105

Chartered Management Institute

DECEMBER 2, 2013

Big Data, and its close cousin the Internet of Things, are among the trendier terms of 2013. They can sound geeky, but they are developments that every manager needs to understand. Last month the supermarket giant Tesco announced a partnership with a technology firm Amscreen aimed at improving the targeting of its advertisements.

Leadership Styles 83

Leadership Styles Human Capital Ethics McKinsey 83

In the CEO Afterlife

FEBRUARY 25, 2013

Earls said they would re-name the product by April 24, 2013. The story made the rounds in social media. The vast majority thought the complaint, frivolous, and the restaurant chain’s decision to dump the name, gutless. Then again, choosing a completely unrelated brand name falls into the same category.

Brand 198

Brand Politics Media Creativity 198

Harvard Business Review

SEPTEMBER 11, 2013

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. According to the 2013 Maritz Loyalty Report, 91 percent of customers in loyalty programs are likely to download a loyalty program app.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. According to the 2013 Maritz Loyalty Report, 91 percent of customers in loyalty programs are likely to download a loyalty program app.

Advertising 8

Advertising Loyalty ROI Brand 8

Strategy Driven

DECEMBER 20, 2013

At the same time, it will offer the options to either refer an employee or to send the advertisement to a friend. Job applications, resumes, supporting documents, interview notes, managers’ calendars and any other templates and forms to do with the process can be accessed in one place. Quality Pre-Screening. Improved Communication.

Succession 64

Succession Talent Management Software Human Resources 64

Strategy Driven

FEBRUARY 28, 2013

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. actions corporate leaders should take to close their management talent gaps. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Advertising 60

Advertising Competitive Advantage CEO Career 60

Harvard Business Review

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?".

Advertising 8

Advertising Definition Advertorial Media 8

Strategy Driven

NOVEMBER 4, 2013

The biggest mistake anybody in advertising makes is walking into a sales call with some kind of a media kit that shows how big a quarter page ad is, or how big a billboard is, or how many 30-second commercials there are. And it’s the managers or the leaders responsibility to help them be responsible for themselves. I made it up.

CRM 59

CRM Advertising Customer Loyalty Competitive Advantage 59

Strategy Driven

NOVEMBER 15, 2013

He has worked with a diverse range of companies across numerous industries, with a special focus on consumer packaged goods, healthcare, and advertising. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Project Management Best Practice 1 – The Project Management Intensity Continuum. All rights reserved.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. “What needs to be understood and managed are the contracts, norms and rules that underlie the relationship between a consumer and brand, and how a brand’s actions fit or violate those norms.” All rights reserved.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Harvard Business Review

AUGUST 20, 2014

It has also helped shape the practice of management. Staying true to its roots as an engineering-centric company, Google has stood out both for its early skepticism of the value of managers as well as for its novel, often quantitative approaches to management decisions. How Google manages.

IPO 15

IPO Management Engineering Innovation 15

Strategy Driven

JUNE 5, 2014

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. In 2013, the Marketing Sherpa B2B Analytics Study revealed that 63% do nothing or occasionally leverage data to gain any insight.

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Strategy Driven

OCTOBER 6, 2019

Before you commit to paying for advertising services in a market that you may or may not be able to compete in, consider the following: 1. This firm has made a name for itself as “THE workers’ compensation firm” and it is now incredibly difficult (and expensive) to get workers’ comp clients through advertising. How Do Google Ads Work?

Marketing 11

Marketing Advertising Real Estate Price 11

Harvard Business Review

APRIL 25, 2013

What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? Great advertising is magic. Traditional advertisers will tell you that not much has changed. Rinse and repeat.

Marketing 12

Marketing Advertising Chief Information Officer Technology 12

Harvard Business Review

FEBRUARY 27, 2013

In the Fall of 2012, shortly before the most well-known creativity index in Germany was about to be published ( Manager Magazine Kreativ Index ), two leading advertising agencies in Germany, Jung von Matt and Scholz & Friends , announced that they would not participate in any creative or advertising award competitions in 2013.

Creativity 8

Creativity Advertising Metrics Brand 8

Harvard Business Review

JULY 30, 2015

This continues a trend The Association of National Advertisers first reported in 2013. Agencies are stuck on advertising. A brand manager at a Fortune 100 company expressed deep frustration to me: “We want to connect to our customers in a new way. I’m sick of it.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

FEBRUARY 27, 2014

Last year I gave the closing talk at the 2013 TED Conference. A 2013 study by cognitive psychologist Lorenza Colzato from Leiden University found that people who go for a walk or ride a bike four times a week are able to think more creatively than people who lead a sedentary life. Creativity Managing yourself' Checked my e-mail.

Creativity 15

Creativity Conference Sports Advertising 15

Harvard Business Review

JANUARY 13, 2015

On the face of it, that seems to be two entirely different markets, with Facebook at Work playing in the workplace productivity market (competing with the likes of Microsoft Office, Webex , and project management software) while LinkedIn is part of the headhunting industry. After all, Facebook’s $7.87

Business Model 8

Business Model Advertising Human Resources Resources 8

Harvard Business Review

JUNE 4, 2014

After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. After all, it grew from $7 billion in 2003 to $171 billion in 2013 by entering established (albeit still-emerging) markets with superior products — something the model suggests is a losing strategy.

Industry 9

Industry Wireless Advertising Content 9

Harvard Business Review

NOVEMBER 6, 2015

Yet ad blockers have been around almost as long as online advertising — certainly as long as we’ve had browser add-ons and extensions. But that’s what you get when you visit most advertising-supported commercial websites, whether you want it or not. See PageFair’s 2013 and 2014 reports). Insight Center.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Orica is now codifying the decision logic of the most experienced blasting managers through predictive modeling to serve up personalized recommendations on demand.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

JUNE 21, 2013

Most managers assume that customers love getting gifts, especially in front of other people. In fact, a survey of retail managers suggests that a majority think customers are happier getting preferential treatment in public than in private. growth in digital ads between 2013 and 2014. Stop Judging Me.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

APRIL 19, 2016

Since 2013 the number of customers who expect a response through social media has doubled, according to research from Sprout Social , yet seven out of eight messages to companies go unanswered for 72 hours. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

Media 8

Media Marketing Software Human Resources 8

Harvard Business Review

MARCH 11, 2013

They'll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Salespeople complained that excessive updating of CRM systems, time consuming forms/reports required by management, and post-sales administration activities sapped valuable selling time in the field. Administrivia.

Telecommunications 16

Telecommunications CRM Price Long-term 16

Harvard Business Review

AUGUST 21, 2018

” Recruitment intensity is a shorthand term to describe everything employers can do to affect the likelihood of filling a job vacancy, such as changes in advertising expenditures, screening methods, hiring standards, and compensation. project management), specialized skills (e.g., Jobs That Newly Require B.A.’s

Education 10

Education Skills Marketing Industry 10

Harvard Business Review

APRIL 22, 2015

In a 2013 advertisement in The Washington Post, HP claimed that if you measured countries by power consumption in kilowatts, the fifth largest after China, the U.S., Consider even the digital world and the rise of big data, which on the surface seems like a way to lighten our collective load on natural resources. billion people.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

MAY 16, 2016

“Organization,” as we’re using it here, includes all of the required capabilities, resources (including human), and management systems necessary to implement your strategy. Goodwin was notoriously combative, with a “Fred says” autocratic management style.

Banking 14

Banking Strategy Film IPO 14

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). To date, however, the reality of marketing analytics has fallen short of the promise. Why is this so challenging?

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

FEBRUARY 6, 2014

A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke.

Brand 12

Brand Supply Chain Price Operations 12

Harvard Business Review

MARCH 26, 2015

Consider the Rolling Stones’ 2013 U.S. It offers a distribution channel to discreetly sell excess capacity without having to advertise rock bottom prices. The question managers should ask themselves: What type of uncertainty can you introduce to your company’s products to grow sales?

Uncertainty 8

Uncertainty Price Hotels Discount 8

Harvard Business Review

SEPTEMBER 23, 2015

What would it look like if managers were as polite and nurturing to one another and their subordinates as they are to customers? There’s a reason law firms and advertising agencies still take clients out to the ball game, theater, or even to Las Vegas. This advice holds true at work as well. ” Employee engagement.

Bottom-up 8

Bottom-up Attrition Absenteeism Social Capital 8

Harvard Business Review

MARCH 11, 2013

They'll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Salespeople complained that excessive updating of CRM systems, time consuming forms/reports required by management, and post-sales administration activities sapped valuable selling time in the field. Administrivia.

Telecommunications 9

Telecommunications CRM Price Long-term 9

Harvard Business Review

OCTOBER 31, 2014

It’s still the users whose creating and sharing gives Twitter its value as a business, but their activities are now mostly channeled and managed by the company itself. billion in its 2013 IPO) that investors have plowed into it. The company has piles of money — $3.6 And the company’s latest (Oct.

Marketing 9

Marketing IPO Venture Capitalist Fashion 9