Remove 2013 Remove Advertising Remove Marketing Remove Technology
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Four Ways to Grow Your Business

Chart Your Course

According to a May 2013 survey from email marketing company Constant Contact, 59 percent of small businesses say running their business is harder today than it was five years ago. Plus more than half say the bad economy is the main reason for their troubles, followed by changing technologies and an increase in direct competition.

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Wellness Perks And Programs Popular Among Best Places To Work Companies

Eric Jacobson

Last month, the Kansas City Business Journal published its list of 2013 Best Places To Work Companies in the Kansas City metro. As you review the winning companies profiles (the publication''s October 4, 2013 issue), you''ll notice that wellness and fitness programs and perks are common among this year''s winners.

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Tribal or Transformational? How to grow your startup when new business rolls in

Strategy Driven

As CEO and founder of two of the fastest growing digital advertising companies in the country, I’ve had to make that decision twice. We used the tribal concept when we created a new video-focused advertising company, AdKarma. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Don’t forget that business is a leap of faith.

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The “Four P’s” of Marketing a Law Firm Online

Strategy Driven

In the course of my years partnering with web developer and SEO specialist Sagapixel, I’ve learned a lot about how to market my firm. I am a busy Philadelphia appeals attorney and had to learn the hard way that running and marketing a law practice has nothing to do with the practice of law. What Are the “Four P’s” of Marketing?

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Big Data, Big Opportunity

Chartered Management Institute

Big Data, and its close cousin the Internet of Things, are among the trendier terms of 2013. It often helps if the executive in charge is not from IT, but from operations or marketing, and that there are close links with customer-facing and other operational roles. Ultimately, technology has to serve us, not the other way around.

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Marketers, Let Your Egos Go

Harvard Business Review

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist

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Cracking the Mobile Advertising Code

Harvard Business Review

That phrase is increasingly shaping marketing decisions, and for good reason. Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. What marketers should do. Why the discrepancy?