Harvard Business Review

JUNE 4, 2014

After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. After all, it grew from $7 billion in 2003 to $171 billion in 2013 by entering established (albeit still-emerging) markets with superior products — something the model suggests is a losing strategy.

Industry 8

Industry Wireless Advertising Content 8

Harvard Business Review

MAY 16, 2016

The current mantra is “Move fast with stable infrastructure”, which speaks to the organizational design challenge of operating at scale in a fickle and volatile world. ” It further revealed a complex and siloed organization, with competing operating assumptions, values, and practices across the group.

Banking 13

Banking Strategy Film Operations 13

Harvard Business Review

APRIL 22, 2015

In a 2013 advertisement in The Washington Post, HP claimed that if you measured countries by power consumption in kilowatts, the fifth largest after China, the U.S., Sustainability Data Operations' Yes, data helps us dematerialize and find efficiencies in all aspects of our economy. Russia, and India would be the cloud.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Marcus Winther/Getty Images. Producing blasted rock of the proper size helps Orica deliver a crucial element of value: reduced cost.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

MARCH 11, 2013

They'll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. From the customer's standpoint, the cost of the salesperson's solution was prohibitive because the perceived value of the operational benefits did not justify the price. Price versus Value. 800 Pound Gorilla.

CRM 16

CRM Telecommunications Price Long-term 16

Harvard Business Review

NOVEMBER 6, 2015

Yet ad blockers have been around almost as long as online advertising — certainly as long as we’ve had browser add-ons and extensions. But that’s what you get when you visit most advertising-supported commercial websites, whether you want it or not. See PageFair’s 2013 and 2014 reports). Insight Center.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

JUNE 21, 2013

burden of running their companies’ day-to-day operations. Christopher Mims smartly argues that the real battle lies in video advertising – and that Instagram, now owned by Facebook, is "going to get us all watching television ads again." growth in digital ads between 2013 and 2014. First See-Through Pants, Now This.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

JUNE 24, 2015

Second, she needed to convince local residents to sign up, usually through tailored advertising campaigns and direct appeals. Rocket’s competitive advantage often centers on achieving operational excellence in difficult settings (for example, in Amazon clones, getting books to customers in countries with poor infrastructure).

Business Model 8

Business Model Hotels Supply Chain Globalization 8

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). To date, however, the reality of marketing analytics has fallen short of the promise. Why is this so challenging?

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

OCTOBER 8, 2015

The advertising guru David Jones dubbed this mixing of branding and technology as “brandtech.” The company doubled its revenue last year (2013-2014) to more than $1 billion and its systems are installed in more than 1 million homes in the U.S. And the brand becomes more valuable for each individual user as more join.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

MARCH 28, 2013

Data promises a lot of new value, from insights that lead to better-targeted advertising, to ideas for new products, to "this changes everything" discoveries — the "expensive" half of Brand's observations. Retailers, such as Amazon, Kroger, and Target, use this data to tailor their advertising for John Smith.

Competitive Advantage 8

Competitive Advantage Customer Intimacy Supply Chain Retail 8

Harvard Business Review

MARCH 11, 2013

They'll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. From the customer's standpoint, the cost of the salesperson's solution was prohibitive because the perceived value of the operational benefits did not justify the price. Price versus Value. 800 Pound Gorilla.

CRM 9

CRM Telecommunications Price Long-term 9

Harvard Business Review

OCTOBER 31, 2014

billion in its 2013 IPO) that investors have plowed into it. million in VC funding in the past few weeks, has organized itself as a public-benefit corporation with a charter that says it will never accept advertising. WordPress operates as an open-source ecosystem with a venture-backed corporation, Automattic , at its heart.

Marketing 9

Marketing IPO Venture Capitalist Fashion 9

Harvard Business Review

APRIL 7, 2016

Part of its success is that the company supports a collaborative work environment and boasts transparent operations from the top down. But a few years ago, delays in signing new hires were impairing its expansion; in 2013, the average time to hire was 100 days. Looking for Millennials?

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. With so many parts of the organization needing to come together to deliver on a customer journey, the CMO has to operate as the “glue” across the organization.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

OCTOBER 4, 2016

It was developed for advertising purposes by German agencies in Munich. This type of app typically operates on the basis of a user pointing his mobile device towards an object or a site, in order to see superimposed content on the screen. These early systems superimposed virtual information on the physical environment (e.g.,

Tourism 9

Tourism Technology Content Fashion 9

Harvard Business Review

NOVEMBER 18, 2013

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. The next evolution in digital advertising must be driven by innovative platforms that more effectively help marketers move their businesses forward. Automation is a win for web publishers as well.

Advertising 9

Advertising Industry Technology Bottom-up 9

Harvard Business Review

SEPTEMBER 23, 2015

There’s a reason law firms and advertising agencies still take clients out to the ball game, theater, or even to Las Vegas. So we propose a three-step solution to properly value the office tending work that lubricates its operations: identify it; understand its impact; and find ways to assign it value. Identify the tending work.

Bottom-up 8

Bottom-up Attrition Absenteeism Social Capital 8

Harvard Business Review

OCTOBER 28, 2014

With the coming of the automobile and national radio advertising, James C. On those grounds, he says, things look bad not just for Sears and all large chain stores, which before the war were considered a threat to so many Americans’ dreams of setting up their own independent local retail operations.

Retail 8

Retail Quinn Real Estate Apparel 8

Harvard Business Review

AUGUST 21, 2015

” Another way to ease out of micromanaging is to discretely seek feedback from other coworkers about how your team is operating, says Dillon. It was fall 2013—CoachUp’s second year of business. Recently, Mike and his VP of Marketing embarked on a big new project related to how Headsets.com handles online advertising.

Micromanagement 8

Micromanagement Team How To Project 8

Strategy Driven

JUNE 7, 2013

In 1959, radio stations used to do live remotes from advertisers’ locations. It occupied one counter at 2-J’s Hamburgers, an established Austin restaurant, owned and operated by Ralph Moreland. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. I wrote editions of the Kalendar for radio and newspapers.

Franchising 66

Franchising Budgeting Pryor Consultative 66

Harvard Business Review

DECEMBER 31, 2013

While Google is commonly viewed as a search company, what made Google Google was figuring out how to parlay its search technology into a highly disruptive advertising model by which companies bid to tie their advertising to specific search terms. But it follows a business model that is distinct from most of its competitors.

Innovation 8

Innovation Company Supply Chain Business Model 8

Harvard Business Review

SEPTEMBER 1, 2015

As the new CEO of Google, he has been handed the keys to one of the world’s most valuable brands , the top website to open to get to other websites , the most popular operating system for smartphones , and the most desirable employer for engineering or business graduates. Avoid the risks of a leader tasked with playing defense.

CEO 8

CEO Engineering Advertising Technology 8

Harvard Business Review

OCTOBER 19, 2015

Since 1996, and even during the most recent recession, private network operators in the U.S. In sharp contrast, European network operators who are unable to recover their investments continue to fall farther behind. network operators invested $600 per household compared to $389 in the EU. The result is that the U.S.

Price 8

Price How To Policies Report 8

Harvard Business Review

JUNE 14, 2013

According to a 2013 survey by Nielsen, "Nearly 60% of women use Facebook/access Facebook multiple times a day on their device/computer compared to approximately 45% of men." How Advertisers Can Maximize Mobile Conversions. If you''re marketing to women through social media, imagine your conversations mediated by a smartphone screen.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

JANUARY 10, 2013

Search began to come of age in the late 1990s as Yahoo, AltaVista, and Google emerged, but the real coming out party was when Google honed its business model tying search results to paid advertising that companies purchased through its AdWords auction. What disruptive innovations are set to take similarly big strides in 2013?

Trends 8

Trends Disruptive Innovation Christensen Business Model 8

Harvard Business Review

MAY 13, 2014

Twitter has operated in this market since 2006, so almost everyone who wanted to try Twitter has tried it. Meanwhile, Twitter had only 33 million users in India in 2013. With free 24/7 advertising on key broadcast media, it is no wonder that Twitter grew so quickly. So China is out of the picture. Then there is the U.S.

Advertising 8

Advertising Strategy Marketing Globalization 8

Skip Prichard

JULY 15, 2019

Nike entered the wearable fitness tracker market in 2012 with its FuelBand, supported by a world-class brand, significant advertising, and functional advantages. As a result, Fitbit held 68 percent market share through 2013 versus 19 percent for Jawbone and just 10 percent for Nike.

How To 76

How To Middle Management Innovation Technology 76

Harvard Business Review

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. An advertising-based model.

Media 10

Media Advertising Fixed Costs Content 10