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The “Four P’s” of Marketing a Law Firm Online

Strategy Driven

Before you commit to paying for advertising services in a market that you may or may not be able to compete in, consider the following: 1. This firm has made a name for itself as “THE workers’ compensation firm” and it is now incredibly difficult (and expensive) to get workers’ comp clients through advertising. Can You Create a Niche?

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The Innovation Mindset in Action: Jerry Buss

Harvard Business Review

Take, for example, Jerry Buss (1933-2013), the longtime LA Lakers owner who rose from an impoverished Depression-era childhood to the Basketball Hall of Fame and ultimately transformed the sport of basketball. Buss launched his career in real estate with $1,000 in 1959—a venture that proved lucrative.

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Get Your Budget Ready for the Upturn

Harvard Business Review

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. For example, the wealth effect from rising equity and real estate prices might make premium product segments more attractive in the coming years. But here it is midyear and the signals are decidedly more positive. Set funds aside for growth.

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Sears Has Come Back from the Brink Before

Harvard Business Review

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. With the coming of the automobile and national radio advertising, James C.

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