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Four Ways to Grow Your Business

Chart Your Course

According to a May 2013 survey from email marketing company Constant Contact, 59 percent of small businesses say running their business is harder today than it was five years ago. Plus more than half say the bad economy is the main reason for their troubles, followed by changing technologies and an increase in direct competition.

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Wellness Perks And Programs Popular Among Best Places To Work Companies

Eric Jacobson

Last month, the Kansas City Business Journal published its list of 2013 Best Places To Work Companies in the Kansas City metro. As you review the winning companies profiles (the publication''s October 4, 2013 issue), you''ll notice that wellness and fitness programs and perks are common among this year''s winners.

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Tribal or Transformational? How to grow your startup when new business rolls in

Strategy Driven

As CEO and founder of two of the fastest growing digital advertising companies in the country, I’ve had to make that decision twice. We used the tribal concept when we created a new video-focused advertising company, AdKarma. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Don’t forget that business is a leap of faith.

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Best HR Software Providers: Standard-setters in performance tracking to 401(K) management

HR Digest

The subscription-based software draws upon hundreds of millions of human judgment to recommend applicant matches and automatically advertise to individual candidates along with a network of 180 partners including Google, Facebook, Indeed and LinkedIn. Founded 2013. Business Size: M L.

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Big Data, Big Opportunity

Chartered Management Institute

Big Data, and its close cousin the Internet of Things, are among the trendier terms of 2013. Last month the supermarket giant Tesco announced a partnership with a technology firm Amscreen aimed at improving the targeting of its advertisements. Ultimately, technology has to serve us, not the other way around. The reason?

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Cracking the Mobile Advertising Code

Harvard Business Review

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. According to the 2013 Maritz Loyalty Report, 91 percent of customers in loyalty programs are likely to download a loyalty program app.

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Cracking the Mobile Advertising Code

Harvard Business Review

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. According to the 2013 Maritz Loyalty Report, 91 percent of customers in loyalty programs are likely to download a loyalty program app.