2013 and Advertorial - Leadership Digital

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2013

Advertorial

Brand journalism 101: Tell a Better Story

Women on Business

JANUARY 9, 2013

Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT. Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone. The real win—when done right—is an increased level of trust.

Brand

Brand Advertorial Storytelling Media

We Need a Better Definition of "Native Advertising"

Harvard Business Review

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." Ultimately, I would argue that this was not native advertising, but simply good content marketing or sponsored content that didn't smell like pure advertorial. The current state of online advertising is about to hit a tipping point.

Advertising

Advertising Definition Advertorial Media

Brand journalism 101: Tell a Better Story

We Need a Better Definition of "Native Advertising"

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