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Your Board Should Be Full of Activists

Harvard Business Review

In its 2013 proxy statement , GE announced that it is searching for director candidates who will bring technology, marketing, finance — and “leadership” experience to the boardroom. .” Good means directors who exercise independent oversight and who are deeply engaged in the company’s long-term strategy.

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The Benefits of Hiring Your Best Customers

Harvard Business Review

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Unlocking Energy. It’s not for everyone.

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50 Companies That Get Twitter – and 50 That Don’t

Harvard Business Review

The best, like American Airlines, make it feel natural. A witty comment or botched response on Twitter can travel to Facebook and even news websites in minutes (think of the Oreo tweet during the Superbowl blackout of 2013 ). The energy, finance, and technology sectors tend to tweet using a male-biased tone of voice.

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When Research Should Come with a Warning Label

Harvard Business Review

The researchers looked at systematic reviews conducted between 2006 and 2013. The effect sizes for these trials are still quite small, but when added together, there was more, and qualitatively better, evidence associating sugar consumption and increased weight gain the closer one got to 2013.