Strategy Driven

OCTOBER 21, 2013

Then define what is memorable and how everyone can achieve memorability with daily interactions (Southwest Airlines does it with friendly people and humor). Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Grow from good, to great, to memorable. KEY TO IMPLEMENTATION: Start with smart, happy people. Consider leaving a comment!

Customer Loyalty 64

Customer Loyalty Reputation Loyalty Competitive Advantage 64

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah. I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

OCTOBER 21, 2015

Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. In 2013, Target even told the Securities and Exchange Commission that “digital sales represented an immaterial amount…of total sales.”

Airlines 8

Airlines Retail Loyalty Price 8

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. I’m no road warrior, but I do clock an average of 100,000 miles a year, meaning I have some elite status on various airlines. Motrin Moms. Dell “hell.”

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

SEPTEMBER 16, 2016

Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. Between 2013 and 2015 cyber-crime costs quadrupled, with the reported incidence rate growing exponentially. Today most organizations are data-driven to one degree or another.

Intangible Assets 8

Intangible Assets Intellectual Capital Corporate Accountability Activity Based Costing 8

Harvard Business Review

MARCH 28, 2014

billion IPO valuation in 2013) can be attributed to its continued focus on that target. Southwest Airlines exists in a class of its own in large part due to its fun personality. Branding Marketing Strategy' How – personality. Every company chooses whether it wants to be a great brand or an –er brand.

Brand 10

Brand IPO Marketing Strategy Airlines 10

Harvard Business Review

DECEMBER 20, 2016

The key is to look beyond just the obvious places like marketing. The airline industry has experienced great volatility from deregulation, takeovers through mergers and acquisitions, and, as always, unpredictable forces of nature. “The learning curve in any industry is steep, but it is particularly so in the airline industry. .

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

NOVEMBER 5, 2013

The Boston Red Sox 2013 World Series championship will long be remembered as proof that you can turn around nearly anything. Forget bureaucrats, fancy lobbies, and marketing expense! For airlines, it is on-time performance. A bankrupt community health center repaired leaky ceilings in medical examination rooms.

How To 9

How To Airlines Open-book CEO 9

Harvard Business Review

FEBRUARY 9, 2015

In its 2013 proxy statement , GE announced that it is searching for director candidates who will bring technology, marketing, finance — and “leadership” experience to the boardroom. .” Good means directors who exercise independent oversight and who are deeply engaged in the company’s long-term strategy.

Airlines 8

Airlines CEO Automotive Long-term 8

Strategy Driven

OCTOBER 4, 2013

For many years, we will be measuring how loss of corporate credibility has tainted all facets of business, in terms of remediation, replacement, litigation, make-good, rework, damage control, recovery process, settlements to victims, decreased stock market value and sagging retail sales. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Crisis 60

Crisis Airlines Transportation Crisis Management 60

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. While it is easy to categorize business as in line with the free market and progressives as anti-market, the reality is far more nuanced.

Business Model 9

Business Model Hotels Venture Capitalist Transportation 9

Harvard Business Review

FEBRUARY 5, 2013

John Mackey, co-founder and co-CEO of Whole Foods Market, discovered his noble purpose early in his life. In recent years, the conscious capitalism movement has grown rapidly and now includes leading firms such as Whole Foods, Southwest Airlines, Google, Costco, Patagonia, UPS, Trader Joe's, Panera Bread, and The Container Store.

Ethics 8

Ethics Morale Airlines CEO 8

Harvard Business Review

JUNE 21, 2013

New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. growth in digital ads between 2013 and 2014. 999,999, who didn’t get anything.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

AUGUST 17, 2015

There was a spike in the 2000s when Venezuela began to provide petroleum at deeply discounted market prices, and that peaked just before the 2008-09 financial crisis. It is probably the best, most well-trained workforce at the cheapest labor-market price that any international investor could find anywhere in the world. In 2013 in U.S.

Biotechnology 8

Biotechnology Tourism Human Capital Pharmaceuticals 8

Harvard Business Review

FEBRUARY 14, 2014

I’ve been watching the global economy for decades, and it seems to me that growth in the United States is about to speed up, while growth in the emerging markets is slowing down. Not only can natural gas be used as a feedstock for chemicals, fertilizers, pesticides, paints, plastics, and cosmetics, in 2013 the Cummins Corp.

Chemicals 8

Chemicals Pharmaceuticals Energy Creativity 8

Strategy Driven

OCTOBER 18, 2013

So also should diversity, branding, quality, marketing, re-engineering and other important processes. The next phase in restoring public credibility to Tylenol was the reintroduction of new product to the shelves, done in such a way as to restore consumer confidence and increase market share. There is an art to Crisis Preparedness.

Crisis 71

Crisis Crisis Management Budgeting Risk Management 71

Harvard Business Review

NOVEMBER 13, 2013

Southwest Airlines has long been a darling of consumers. And while most airlines now charge for baggage, in its maverick way Southwest makes the fact that it allows 2 free checked bags per passenger the centerpiece of its advertising campaign. IdeaWorks, an airline revenue consultancy, estimates that consumers will pony up $42.6

Airlines 8

Airlines Price Advertising Travel 8

Harvard Business Review

JULY 20, 2016

When Amazon decided to enter the Indian e-commerce market, it was clear from the outset that something would have to give. A decade into the new millennium, India, with its billion-plus people and largely untapped e-commerce market, beckoned. Amazon.com debuted as an online bookstore in 1994. and to other countries.

Business Model 8

Business Model Retail Airlines Marketing 8

Harvard Business Review

JANUARY 5, 2015

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. All without you explicitly asking it to do so.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

MARCH 6, 2014

His answer is that in a news market overflowing with facts, facts by themselves go unsold; they require a story—and that story, he says mischievously, needs some kind of bias on the part of the author, “a pair of lenses that slide over reality and aim to bring it more clearly into focus.” Where should all this go in our minds?”.

Peer Review 8

Peer Review Review Industry Wilde 8

Harvard Business Review

APRIL 27, 2015

The best, like American Airlines, make it feel natural. A witty comment or botched response on Twitter can travel to Facebook and even news websites in minutes (think of the Oreo tweet during the Superbowl blackout of 2013 ). A third of the companies in our study have separate accounts for customer service and marketing.

Company 8

Company Airlines Brand Analysis 8

Harvard Business Review

MAY 12, 2014

In 2002 the Commission switched course again and ruled that broadband access provided by cable TV companies was an information service — the reasoning being, in part, that cable broadband had ended the DSL monopoly and created a competitive market once again. Electrical utilities, by contrast, score a perfectly respectable 77.

Telecommunications 8

Telecommunications Open-book Content Information 8