N2Growth Blog
SEPTEMBER 28, 2020
In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.
Harvard Business Review
FEBRUARY 25, 2015
Penney’s recent announcement that it is resurrecting its print catalog reflects a trend of retailers returning to the print medium as an important sales and marketing tool. According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
OCTOBER 8, 2015
And a large part of its success is tied to how it leverages technology in its products—and in its marketing. For example, Tesla did away with car dealers and moved customer interactions to an engaging web platform that contains all the information a prospective buyer would need, like car performance data and market comparisons.
Great Leadership By Dan
MAY 12, 2016
Guest post from Michael Klassen : After three decades of working in marketing, I thought I had heard or read nearly every story of innovation and entrepreneurship out there. He is a marketing professor at the University of Northern Iowa, business consultant, and the author of five books and over fifty journal articles.
Harvard Business Review
APRIL 15, 2015
These purpose driven supers felt an extraordinarily deep level of emotion for the retailer brand at levels typically associated powerful lifestyle brands in apparel and luxury goods. There are in fact Super Geos — local markets with high concentrations of supers — of both types of supers that exist in pockets across the U.S.
Harvard Business Review
MAY 8, 2012
Starting July 1st — the beginning of the company's fiscal year 2013 — the software giant will charge all of its 100-plus global offices and datacenters a fee for every ton of carbon they produce (mostly from plugging into the electric grid, so-called "indirect" emissions). But executives weren't charged real money.
Harvard Business Review
DECEMBER 6, 2013
Here, Try Some Nixon and Kimchi: How the Garment Industry Came to Bangladesh Planet Money I admit it: The reference to Nixon and kimchi in the headline got me to read it, but this piece on how Bangladesh came to be a world center for apparel manufacturing held my interest. They said, ''This kid is a fad.
Expert insights. Personalized for you.
469 
Let's personalize your content