article thumbnail

2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Selection Methodology. Affiliates.

article thumbnail

How Tesla, Under Armour, and Sonos Do Branding

Harvard Business Review

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. The advertising guru David Jones dubbed this mixing of branding and technology as “brandtech.” They leverage technology in innovative ways.

Brand 8
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Brief and Fascinating History of What You’re Wearing and Where It Gets Made

Harvard Business Review

Here, Try Some Nixon and Kimchi: How the Garment Industry Came to Bangladesh Planet Money I admit it: The reference to Nixon and kimchi in the headline got me to read it, but this piece on how Bangladesh came to be a world center for apparel manufacturing held my interest.

CTO 8
article thumbnail

The Benefits of Hiring Your Best Customers

Harvard Business Review

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Building Empathy.

article thumbnail

Top 10 Sustainable Business Stories of 2012

Harvard Business Review

Keeping the apparel theme, um, running, check out Nike's new shoe with FlyKnit technology. Five Questions For 2013. on to 2013. Remanufacturing has been around a long time, but closing loops is getting more popular every year. Dematerialization gets sexier: Nike's knitted shoe shows off sustainable style.