2013 Audience Finance Project 
Harvard Business Review
AUGUST 5, 2014
2013 had all the signs of being a comeback year for venture capital. Yet 2013 annual industry performance data from Cambridge Associates shows that venture capital continues to underperform the S&P 500, NASDAQ and Russell 2000. Last year I spoke at a conference to an audience of VCs. Finance Venture capital'
Harvard Business Review
NOVEMBER 25, 2013
Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Moreover, the previous year’s survey showed that 63 percent of projects do not use analytics to inform marketing decisions.
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