The Horizons Tracker

MARCH 14, 2023

in 2013, compared to 2.5% ” Effective communication Research from the EU’s OpenUP project highlights the crucial role effective communication of science and innovation plays in helping spread it more widely across society. technologies.”

Innovation 127

Innovation Technology Audience Early Adopters 127

Harvard Business Review

AUGUST 5, 2014

2013 had all the signs of being a comeback year for venture capital. Booming public equities and a recovered IPO market generated record portfolio company exits and distributions from VC funds. LPs would pay VCs well, through carry, when they do what they say they will: generate great returns in excess of the public markets.

Venture Capitalist 17

Venture Capitalist Asset Management Rate of Return Industry 17

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

JULY 21, 2016

Then the lawyers step in, ask questions, and kill the project — or reduce it to a shadow of its potential. A leading professional services firm signed up 1,000 people to Slack groups before confidentiality lawyers closed down the project because it was cloud-based. I hear these stories all the time.

Innovation 8

Innovation Team Compliance Retail 8

Harvard Business Review

OCTOBER 14, 2014

This invasion stems from the explosion of content marketing , a content creation tactic that when paired with high-authority publishers can be used to improve Google rankings. As businesses searched for a method to reach their digital audience, web publishers became inundated with pitches. But clearly, the robo-pitches are backfiring.

Public Relations 17

Public Relations Press Release Content Survey 17

Harvard Business Review

JUNE 10, 2014

As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.

PR 8

PR Public Relations Conflict of Interest Ethics 8