Harvard Business Review

JANUARY 19, 2015

Platforms can easily scale to serve gigantic audiences, and their lucrative possibilities beckon to established players that are often called “publishers.” High-quality, carefully-edited content is great for pulling in an audience. For an example, look at Medium , a platisher that raised $25 million in 2014.

Business Model 8

Business Model Content Incentives Audience 8

Harvard Business Review

AUGUST 5, 2014

2013 had all the signs of being a comeback year for venture capital. Yet 2013 annual industry performance data from Cambridge Associates shows that venture capital continues to underperform the S&P 500, NASDAQ and Russell 2000. Last year I spoke at a conference to an audience of VCs.

Venture Capitalist 17

Venture Capitalist Asset Management Rate of Return Industry 17

Harvard Business Review

FEBRUARY 25, 2014

In 2013, my partners and I conducted a combination of surveys and interviews with over 270 female managers in Fortune 500 organizations to determine what they liked and disliked about business meetings, and one of the things that repeatedly fell into the dislike column was politics. Need more evidence? Anyone can say that.

Politics 8

Politics 360-Degree Feedback Skills Seminar 8

Harvard Business Review

JANUARY 23, 2018

Because they can connect content and audiences in ways that broadcasters never could. Instead of focusing solely on offerings with surefire mass appeal, these platforms can take a chance on unique content because they can deliver that content directly to the best audience.

Creativity 8

Creativity Project Audience Content 8

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Moreover, the previous year’s survey showed that 63 percent of projects do not use analytics to inform marketing decisions.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

JULY 21, 2016

Then the lawyers step in, ask questions, and kill the project — or reduce it to a shadow of its potential. A leading professional services firm signed up 1,000 people to Slack groups before confidentiality lawyers closed down the project because it was cloud-based. I hear these stories all the time. Where are the risks?

Innovation 8

Innovation Team Compliance Retail 8

Harvard Business Review

OCTOBER 14, 2014

The Pew Research Center’s 2014 State of News Media report found that in 2013, 82% of Americans said they got news on a desktop or laptop, with 35% reporting that they received news in this way “frequently.” As businesses searched for a method to reach their digital audience, web publishers became inundated with pitches.

Public Relations 17

Public Relations Press Release Content Survey 17

Harvard Business Review

OCTOBER 3, 2017

The latter was a project I led after returning to Partners in 2011. Though the implementation of the HITECH Act seemed superficially like a technology project, I gradually came to realize that it was much more than that. We reported the results publicly on a project website. This was a $1.2 We reported results on the website.

System 8

System Skills Health Care Constraint 8

Harvard Business Review

JUNE 10, 2014

As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.

PR 8

PR Public Relations Conflict of Interest Ethics 8

Harvard Business Review

APRIL 28, 2014

“The school owed you better, and I promise it will be better,” Harvard Business School Dean Nitin Nohria told an alumni audience in January, acknowledging and apologizing for the school’s problematic past concerning gender equity. Pink topics.

Case Study 10

Case Study Venture Capitalist Education Fashion 10

Harvard Business Review

JULY 25, 2016

But rather than approach his project solely from the lens of a tech entrepreneur, Marwell realized that bridging the digital divide between those with and without adequate connection to the internet was more than a technology issue. And since 2013, the share of U.S. Communications.

System 8

System Entrepreneur Telecommunications Policies 8