2013 Automotive Operations Project 
Harvard Business Review
NOVEMBER 28, 2013
In this new operating environment, I find more and more multinationals looking to new frontier markets for growth while demanding profitability from their emerging-market operations. Nigeria’s automotive industry is booming, as international car makers are expanding their dealerships and setting up local assembly plants.
Harvard Business Review
NOVEMBER 25, 2013
Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Moreover, the previous year’s survey showed that 63 percent of projects do not use analytics to inform marketing decisions.
Expert insights. Personalized for you.
8 
Let's personalize your content