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Pain VS Gain: How to Best Motivate Buyers to Buy

The Empowered Buisness

The following example comes from coaching a Mazda/ VW automotive dealership sales team. Lots of prestige in owning a nice, new car; lookin’ successful. This older model doesn’t really send a message that I’m successful. CAR CHART EXAMPLE. TO (Gain, Benefits). AWAY (Pain, Problems. New, unique color, nobody else has it.

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Leadership Matters

N2Growth Blog

Sam Walsh: I graduated with a Bachelor of Commerce from Melbourne University and started my career in the Automotive Industry at General Motors in Australia in 1972. Many teams fail in not continuing the process by providing feedback on achievement and celebrating success.

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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

It’s a fascinating study, one that echoes my constant inquiry of the difference between success and failure. You are teaching what separates successful innovators from those who struggle. If Tesla’s ideas ultimately had more impact, then why was Edison so much more successful? Lessons from Tesla versus Edison.

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

In 2013, we created a global Social Media Center of Expertise (CoE), staffed by about 600 people in five regions from the marketing, communications, and customer care teams, with the goal of enhancing the company’s market-based decision making (part of CEO Mary Barra’s mantra of earning customers for life ). Keep it simple.

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As Emerging Markets Slow, Firms Search for “New” BRICs

Harvard Business Review

Real increases in personal income and access to credit will support growth across all retail categories, but the automotive, consumer electronics, and food and drink sectors will outperform, as consumer taste becomes more sophisticated. Mercedes-Benz and Skoda have recently expanded in the country with new showrooms and models.

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Successful AI adopters have strong executive leadership support for the new technology.

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Changing an Organization’s Culture, Without Resistance or Blame

Harvard Business Review

So when we faced such a challenge at Lear Corporation, a Fortune 200 automotive supplier with 136,000 employees worldwide, we knew the odds were against us. We succeeded, but by 2013 we worried that we had taken our focus on results too far. We succeeded, but by 2013 we worried that we had taken our focus on results too far.