Harvard Business Review

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 8

B2B Chemicals Venture Funding Engineering 8

Strategy Driven

JUNE 5, 2014

Take note that 72% of B2B marketers have no or very little processes for lead funnel optimization, according to the 2012 Marketing Sherpa B2B Benchmark Study. In 2013, the Marketing Sherpa B2B Analytics Study revealed that 63% do nothing or occasionally leverage data to gain any insight.

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Strategy Driven

DECEMBER 16, 2013

The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. The key to building your Google reputation is consistent action, consistent writing, and consistent posting. It’s the time to make your plan for next year.

Reputation 70

Reputation B2C B2B Customer Loyalty 70

Harvard Business Review

MARCH 31, 2016

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? In the late 20 th century, a proliferation of media options made buyers aware of products before talking to a salesperson, more so in B2C, but also in B2B markets.

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

DECEMBER 14, 2018

As a result, many B2B companies remain stuck in a stalemate. This dual distribution strategy resonated with both consumers and investors — as Cree’s stock price tripled from 2011 to 2013. Digital represents a significant opportunity for many B2B companies, but also risk.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

SEPTEMBER 24, 2013

With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad. For example, consumer brands tend to have more of a social/emotional component to their jobs-to-be-done, while B2B products are heavier on functional needs.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

APRIL 4, 2014

In Interbrand’s 2013 list of the World’s most valuable brands , Nike ranks 24 th , two slots up from the prior year and a 13% increase in value to $17.085 billion. How can this type of commitment to design contribute to results?

Venture Capitalist 8

Venture Capitalist Fashion B2B Hedge 8