Harvard Business Review

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 8

B2B Chemicals Venture Funding Engineering 8

Strategy Driven

JUNE 5, 2014

The waterfall methodology was a classic approach used for software development. Take note that 72% of B2B marketers have no or very little processes for lead funnel optimization, according to the 2012 Marketing Sherpa B2B Benchmark Study.

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Harvard Business Review

DECEMBER 14, 2018

As a result, many B2B companies remain stuck in a stalemate. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth. Starting in 2011, Mercedes chose to develop direct distribution capabilities for electric bicycle sales under its Smart brand. For example, Cree Inc.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

AUGUST 4, 2017

” For both workers and employers, the boomerang represents “a positive development,” says Karen Dillon, coauthor of several best-selling titles, including How Will You Measure Your Life? But in 2013, after five years at the company, she resigned. “Former employees are known quantities.” And she did.

Company 13

Company PR Learning-by-Doing Maturity 13

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. But research has found that, internationally, lifestyle is dynamic and constantly evolving. 5) Differentiable.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

MARCH 14, 2016

The term “unicorns,” coined, in 2013, by Aileen Lee, founder of Cowboy Ventures , is commonly used to identify venture-backed private companies valued at $1 billion or more. They attempted nearly 34 projects that failed before developing an iPhone app called Picaboo, which was subsequently rebranded as Snapchat.

Company 8

Company Succession Analysis Entrepreneur 8