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How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

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Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? Over the years, innovations in distribution, media, and technology have enabled buyers to use non-sales force channels for various steps of their buying journey.

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Can Chinese Smartphone Darling Xiaomi Compete in Western Markets?

Harvard Business Review

With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad. For example, consumer brands tend to have more of a social/emotional component to their jobs-to-be-done, while B2B products are heavier on functional needs.

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Design Can Drive Exceptional Returns for Shareholders

Harvard Business Review

Using human-centered design methods, inspiration for the company’s signature products is drawn directly from its cadre of famous and not-so-famous practicing athletes, with whom the designers directly interact with to devise authentic performance innovations and style updates. How can this type of commitment to design contribute to results?

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China Needs a New Generation of Dreamers (and New Dreams)

Harvard Business Review

China leads the world in population, and probably in sheer numbers of entrepreneurs as well, but does it lead the world in innovative dreams? Dreams power innovation, and innovation is key to all of our futures, but who’s dreaming on China’s behalf? So, where are those innovation dreams coming from, and what are they like?

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Using Data to Increase Patient Engagement in Health Care

Harvard Business Review

As a result, we can rapidly innovate and improve our products. Inside the company, we sometimes refer to this initiative as “The Death of McKinsey,” an identifier not-so-loosely inspired by a blog post from Gordon Ritter and motivated further by a 2013 Clayton Christensen HBR article. Insight Center. Sponsored by Accenture.

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What Big Companies Can Learn from the Success of the Unicorns

Harvard Business Review

The term “unicorns,” coined, in 2013, by Aileen Lee, founder of Cowboy Ventures , is commonly used to identify venture-backed private companies valued at $1 billion or more. Moreover, the innovations lying at the heart of the unicorns’ success stories are digital innovations. Unicorns are: Small in size.