article thumbnail

Santa Claus and Google. The same or just a coincidence?

Strategy Driven

The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Leadership words that need to be banned.

article thumbnail

Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business Review

As a result, many B2B companies remain stuck in a stalemate. This dual distribution strategy resonated with both consumers and investors — as Cree’s stock price tripled from 2011 to 2013. Digital represents a significant opportunity for many B2B companies, but also risk.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Design Can Drive Exceptional Returns for Shareholders

Harvard Business Review

for 10+ years; deployment of design as an integrated function across the entire enterprise; evidence that design investments and influence are increasing; clear reporting structure and operating model for design; experienced design executives at the helm directing design activities; and tangible senior leadership-level commitment for design.

article thumbnail

What to Do When You’re Returning to a Company You Used to Work For

Harvard Business Review

“One of the most attractive aspects of returning was that the company had grown considerably while retaining most of the same senior leadership team I was familiar with,” she says. But in 2013, after five years at the company, she resigned. Upon returning, Amy first needed to adjust her understanding of Bateman.

Company 13
article thumbnail

China Needs a New Generation of Dreamers (and New Dreams)

Harvard Business Review

Jack Ma, founder of Alibaba, the world’s largest online B2B global trading marketplace, is probably the most obvious choice. Can you, in fact, name ten Chinese entrepreneurs who you think dream dreams big enough to be likely to build the future? Can you name five?

article thumbnail

What Big Companies Can Learn from the Success of the Unicorns

Harvard Business Review

The term “unicorns,” coined, in 2013, by Aileen Lee, founder of Cowboy Ventures , is commonly used to identify venture-backed private companies valued at $1 billion or more. Unicorns are: Small in size. Until 2014, Uber had fewer than 500 employees; today their headcount is around 3,000 people.