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Feed the Startup Beast: A book review by Bob Morris

First Friday Book Synopsis

Bob''s blog entries BHAG Big Big Hairy Audacious Goal Drew Williams Feed the Startup Beast: A 7-Step Guide to Big Hairy How and why "the smallest market efforts can produce outsized sales results if you focus on the right issues" Jonathan Verney McGraw-Hill Michael Porter Outrageous Sales Growth Peter Drucker'

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Consider Not Setting Goals in 2013

Harvard Business Review

Big Hairy Audacious Goals (or BHAGs, as they're known to the inner goal-setting crowd). The Pinto resulted in 53 deaths and many more injuries because workers omitted safety checks in pursuit of Lee Iacocca's BHAG goal of a car that would be "under 2000 pounds and under $2,000" by 1970. And not just any goals, but stretch goals.

Goal 20