Consider Not Setting Goals in 2013
Harvard Business Review
DECEMBER 14, 2012
Big Hairy Audacious Goals (or BHAGs, as they're known to the inner goal-setting crowd). The Pinto resulted in 53 deaths and many more injuries because workers omitted safety checks in pursuit of Lee Iacocca's BHAG goal of a car that would be "under 2000 pounds and under $2,000" by 1970. And not just any goals, but stretch goals.
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