Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

OCTOBER 15, 2013

It was the first time a vice chair would be based in an emerging market. It’s hard to admit the error, or they have a psychological bond with the person or think they can coach him or her. This article is adapted from the HBR interview with Ram Charan, You Can’t Be a Wimp, Make the Tough Calls found in the November 2013 issue of HBR.

P&L 8

P&L Fixed Assets Charan Delegation 8

Harvard Business Review

SEPTEMBER 11, 2013

As it always does, the company showcased a new and improved iPhone model — the 5S — which provides faster processing, a better camera, and James Bond-like fingerprint security technology. By serving the price sensitive market, Apple will grow its business with new early-bird customers. billion in iPhones in 2013 alone.

Price 8

Price Strategy Wireless Finance 8

Harvard Business Review

SEPTEMBER 11, 2013

As it always does, the company showcased a new and improved iPhone model — the 5S — which provides faster processing, a better camera, and James Bond-like fingerprint security technology. By serving the price sensitive market, Apple will grow its business with new early-bird customers. billion in iPhones in 2013 alone.

Price 8

Price Strategy Wireless Finance 8

Harvard Business Review

SEPTEMBER 11, 2013

That phrase is increasingly shaping marketing decisions, and for good reason. What marketers should do. According to the 2013 Maritz Loyalty Report, 91 percent of customers in loyalty programs are likely to download a loyalty program app. "Mobile first." In 2012, $10 billion in sales were made through mobile channels.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

” That phrase is increasingly shaping marketing decisions, and for good reason. What marketers should do. According to the 2013 Maritz Loyalty Report, 91 percent of customers in loyalty programs are likely to download a loyalty program app. “Mobile first.” That’s expected to rise to $30 billion by 2016.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

JANUARY 26, 2015

When we were aiming to close a small chemical-dependency hospital in 2013, for example, we looked hard into unmet needs in the area. When our marketing department needed two new people, it kept the positions open for a while in order to take on two employees coming through the CRC from departments that were shrinking.

Policies 8

Policies Chemicals Bond Fashion 8

Harvard Business Review

FEBRUARY 7, 2014

When an organization is small enough that each member can have a personal relationship with every other, or at least recognize their faces and names, gathering everyone for regular meetings strengthens social bonds and bolsters the feeling that “we are one company.” Sales doubled in 2013. The average order size is 1,500 pounds.

Venture Capitalist 8

Venture Capitalist Brainstorming Proposal CEO 8

Harvard Business Review

JULY 7, 2014

But there is a long way to go: According to a recent Boston College Center for Work and Family survey , “the majority of fathers take only about one day of leave time to bond with their new children for every month the typical mother takes.” more likely, respectively, to take parental leave.”

Gordon 11

Gordon Uncertainty Influence Policies 11

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. But if you go to the marketing department and ask them, they’re usually clueless.” “Take a football player. He will always know how he performs.

CEO 8

CEO Company Sports Fashion 8

Harvard Business Review

OCTOBER 30, 2013

But no, everybody knew then who the real boss was, as they know today that the boss at Mocidade is Solange Cruz Bichara Rezende , the 43-year-old president, seen weeping in this video clip after learning that her samba school had won the 2013 parade. With each onslaught, migrants may see their affective bonds severed.

Teamwork 9

Teamwork Absenteeism Class Motivation 9

Harvard Business Review

JANUARY 8, 2014

They’ve also characterized the San Francisco Bay area’s real estate market over a far longer period. There has been only one widely accepted and durable “model of asset price determination” for stock, bonds, and the like. It already has a higher market capitalization (although of course some think that’s a bubble ).

Price 8

Price Finance Definition Uncertainty 8

Harvard Business Review

MAY 14, 2015

The company’s executives said that to help finance the plan, McDonald’s would increase refranchising (turning company-owned restaurants into franchises), take on more debt (even at the risk of lowering its bond rating ), and find $300 million to cut in general and administrative expenses.

Price 8

Price Franchising Short-term CFO 8

Strategy Driven

OCTOBER 18, 2013

So also should diversity, branding, quality, marketing, re-engineering and other important processes. The next phase in restoring public credibility to Tylenol was the reintroduction of new product to the shelves, done in such a way as to restore consumer confidence and increase market share. There is an art to Crisis Preparedness.

Crisis 72

Crisis Crisis Management Budgeting Risk Management 72

Harvard Business Review

NOVEMBER 20, 2017

Too many companies still follow a “Plan-then-Do” approach to strategy: The organization works tirelessly to create its best forecasts about the future market and competitive landscape. Think of strategy as a portfolio of options, not bonds. The traditional plan-then-do model treats the value of any strategy like a bond.

Execution 8

Execution Strategy Contingency Plans Company 8

Harvard Business Review

JUNE 8, 2016

In the manufacturing sector alone, market intelligence firm IDC expects the IoT market to grow to about $100 billion by 2018, a five-year combined annual growth rate (CAGR) of 18%. For example, we recently hired an expert from the high-end watch industry to help us develop a program for customers in emerging markets.

Innovation 8

Innovation CAGR Diversity Risk Management 8

Harvard Business Review

OCTOBER 20, 2014

In this letter, I’d like to explain more fully why I view the $51 billion already spent by Apple on open market (including accelerated) share repurchases under your leadership as a major misallocation of resources for both the company and the U.S. Rather, they trade in outstanding shares in the hope that their market price will increase.

Innovation 10

Innovation EPS Incentives Supply Chain 10

Harvard Business Review

MARCH 6, 2014

His answer is that in a news market overflowing with facts, facts by themselves go unsold; they require a story—and that story, he says mischievously, needs some kind of bias on the part of the author, “a pair of lenses that slide over reality and aim to bring it more clearly into focus.” Where should all this go in our minds?”.

Peer Review 8

Peer Review Review Industry Wilde 8

Harvard Business Review

APRIL 2, 2014

You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. A mini-glossary: beta is the amount that an individual stock fluctuates relative to the overall stock market, and the equity premium is the difference in expected return between stocks and a “riskless” asset such as Treasury bonds.]. [A

CAPM 8

CAPM Discount Price Finance 8

Women on Business

JANUARY 11, 2011

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

MAY 3, 2013

Pizza Hut''s campaign unwittingly shut the door on thousands of customers who were either: 1) people within the target market that the ad alienated (ex: millennials who care about politics more than pizza); or 2) people excluded from the target market altogether (ex: non-Gen Yers). This keeps their hidden consumers invisible.

Market Segmentation 8

Market Segmentation Advertising Marketing Bond 8

Harvard Business Review

NOVEMBER 21, 2012

Other countries sometimes have actual fiscal crises, when investors around the world (not to mention most locals) lose confidence in their government bonds and/or their currency. The then-sainted Alan Greenspan had given them ample cover, by expressing concerns that surpluses might eventually kill the bond market.

Budgeting 8

Budgeting Bond Committee Commitment 8

Harvard Business Review

AUGUST 9, 2011

David Leonhardt remarked in the New York Times that if Congress remains deadlocked and cannot agree on a new tax policy, then the Bush tax cuts will automatically expire across all tax brackets on January 1, 2013. This proved to be overly optimistic - the markets reacted negatively as they opened across the world on Monday.

Credit Rating 14

Credit Rating Politics Bond GDP 14