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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

Episode 45 – Marketing & Sales: Closing the Value Gap examines the evolution of the business-to-business selling process and the gap between what customers want and what their service providers and vendors provide. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

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Recommended New Year’s Resolutions for Entrepreneurs

Strategy Driven

With 2013 winding down, it’s time to start thinking of ways to change, or improve, for the New Year. He started several successful entrepreneurial ventures, possesses experience in software design and marketing, and has extensive experience in angel investing. Books typically valued from $14.95 – $29.95

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Golden Rules for Dealing with Asian Businesses, part 3 of 3

Strategy Driven

Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Smart Marketing for Small Businesses. Dead”-On Business Rules: Ten Tie-Dyed and True Marketing Lessons from the Grateful Dead, part 2 of 2.

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Golden Rules for Dealing with Asian Businesses, part 2 of 3

Strategy Driven

Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Smart Marketing for Small Businesses. Dead”-On Business Rules: Ten Tie-Dyed and True Marketing Lessons from the Grateful Dead, part 1 of 2.

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Golden Rules for Dealing with Asian Businesses, part 1 of 3

Strategy Driven

Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Relate Articles: Smart Marketing for Small Businesses. Dead”-On Business Rules: Ten Tie-Dyed and True Marketing Lessons from the Grateful Dead, part 1 of 2.

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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Similarly, Philip Morris renamed itself Altria when it was trying to position the company more as a food marketer and less as a tobacco company.

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