Women on Business

DECEMBER 21, 2012

Right now, the idea of kicking butt in 2013 is probably the last thing on your mind. All this self-focus has a purpose: you are your brand’s greatest asset. Expose yourself, expose your brand. With that in mind, the best thing you can do for yourself in that first week is to keep your schedule light.

Brand 261

Brand Workshop Industry Media 261

Women on Business

DECEMBER 8, 2012

Here are some tips you can use to promote yourself and grow your brand in 2013: Write. By writing articles as an expert you are increasing your credibility and exposing your brand to millions of people. Even if you don’t get clients during the first few webinars, you are building your brand and expert status.

Brand 238

Brand Press Release Webinar White Paper 238

Women on Business

JANUARY 9, 2013

If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT.

Brand 244

Brand Advertorial Storytelling Media 244

leaderCommunicator

JANUARY 21, 2014

2013 gave us many examples of both good and poorly handled communication from leaders and brands. Take a look below as we detail 3 communication mistakes from 2013. In August 2013, AOL CEO Tim Armstrong announced that AOL would be reducing the number of Patch websites. What happened instead was far from morale-boosting.

Armstrong 162

Armstrong Abell Policies Morale 162

Leading Blog

APRIL 1, 2013

Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark. Here's a look at some of the best leadership books to be released in March. Fear Your Strengths : What You Are Best at Could Be Your Biggest Problem by Robert E. Kaplan and Robert B.

Kaplan 280

Kaplan Books Library Leadership 280

QAspire

JANUARY 15, 2014

Looking back at 2013 fills me with gratitude. Contributed my writing to Pearson TalentLens’ brand new blog on Critical Thinking, Talent and HR. I hope you will enjoy them and revisit: Jan 2013 – Leading Others: How NOT to be in Control. Feb 2013 – Do KRA’s and Rewards Help in Quality? Focus on ‘Touch Time’.

Blog 98

Blog Participative Influence Mentor 98

Great Leadership By Dan

JANUARY 7, 2013

Welcome to The January 2013 Leadership Development Carnival: Best of 2012 Edition! I chose this post not just because it elicited strong interest from readers in many countries, but because it may help foster personal reflection and inquiry at the start of 2013. Expect to hear much more from her in 2013.". Neal Burgis , Ph.D.

Leadership Development 290

Leadership Development Development Leadership Armstrong 290

QAspire

AUGUST 6, 2013

Social media is at the center of how people connect, consume information, drive conversations, initiate movements and promote brands. Download the 2013 Report Here. Social media has become mainstream and an integral part of business strategy. I was featured at #4. Download the 2012 Report Here.

Media 155

Media Influence Download Talent Management 155

Great Leadership By Dan

APRIL 1, 2013

Welcome to the April 1st, 2013 Leadership Development Carnival! Anna Farmery from The Engaging Brand presents What is the definition of empowerment. I’ve never been a fan of practical jokes, so April fool’s Day is one of my least favorite days of the year. If you want to be a more effective leader, be real and relatable.

Leadership Development 250

Leadership Development Development Leadership Servant Leader 250

Engaging Leader

SEPTEMBER 22, 2015

Technorati Advocacy Study Brand messages are re-shared 24x more frequently when distributed by employees vs. companies. Launched in April 2013, PostBeyond provides a Pinterest-style library that curates online articles and images that are relevant to company interests. On social media, people pay attention to people, not to companies.

Brand 100

Brand Library White Paper Bottom-up 100

Leading in Context

APRIL 3, 2013

By Linda Fisher Thornton I was recently invited to co-present an ASTD Public Manager Webcast “Developing Ethical Leaders and an Ethical Government Brand” with John Umana. While the Webcast which aired on March 19, 2013 was customized for government HR and Training leaders, the content is applicable across industries.

Ethics 230

Ethics Leadership Brand Content 230

N2Growth Blog

FEBRUARY 6, 2014

Even more revealing is that the value placed on integrity, trustworthiness and transparency by respondent CEOs went down when compared to the 2013 survey results. Brand/Engagement. How does it make you feel knowing that many sitting CEOs don’t place much value on integrity, on being trustworthy and open, or on team building?

CEO 402

CEO Chief Executive Officer Self-aware Magazine 402

In the CEO Afterlife

FEBRUARY 25, 2013

Last week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You? This person was offended by the brand name of a whimsical beer marketed by the Earls Restaurants chain. Earls said they would re-name the product by April 24, 2013.

Brand 198

Brand Politics Media Creativity 198

Engaging Leader

SEPTEMBER 4, 2013

As President of Experiences Unlimited in New York, he develops digital marketing strategies and campaigns to improve organizational performance, leveraging a track record in Marketing Ideation, Social Media, Branded Entertainment, Gamification, […]. Resources Mentioned in This Episode Conference: Enterprise Gamification Forum 2013, Sep.

Examples 159

Examples Conference Marketing Strategy Trends 159

Strategy Driven

MARCH 28, 2014

Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Lesson: Avoid Initials.

Brand 59

Brand Marketing Engineering Competitive Advantage 59

In the CEO Afterlife

MARCH 26, 2015

The company attributed its phenomenal growth to astute brand building. The Strategic Health of Kraft Brands Remain Tenuous. There is truth to this, but for the record, the brand building referred to was not Kraft’s doing. This good work was performed by the brand builders of the acquired companies. Focus or Scale?

Core Competence 100

Core Competence Brand Reference Objective 100

The Horizons Tracker

MAY 10, 2021

We might imagine that prestigious and high growth firms with excellent brands will be more inclined to toe the line, ethically speaking, for fear that their brands may be tarnished by any scandals. The researchers assessed the corporate profiles of 250 firms that were involved in financial securities fraud between 2005 and 2013.

Commitment 80

Commitment Analysis Sample Ethics 80

First Friday Book Synopsis

JULY 8, 2013

Recognized as a “branding expert” by the Associated Press, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013). Dorie Clark is a marketing strategy consultant and frequent contributor to the Harvard Business Review and Forbes.

Wilde 112

Wilde Drucker Banking Brand 112

Chart Your Course

OCTOBER 27, 2014

Moreover, the 2012 Accenture Global Consumer Pulse Research Study found that 63 percent of consumers said the quality of customer service received is the most important factor when choosing a brand. The 2013 GE Capital Major Purchase Shopper Study found that 81 percent of consumers will research a product online before buying it.

Quality 182

Quality Succession White Paper Customer Loyalty 182

Strategy Driven

MAY 13, 2013

I want to talk about one element of your personal business habits: Your personal outreach, your daily outreach, that builds attraction, personal brand, authority, known expertise, recognition, position in your industry, Google rank, social media presence, top of mind awareness, and reputation. Big mistake. Sounds like a LOT of work.

Brand 50

Brand Reputation Follow-up Video 50

Coaching Tip

JANUARY 26, 2013

Its diversified galaxy of brands for man and beast are iconic -- from chocolate favorites like M&M's and Snickers to Wrigley's Juicy Fruit and Lifesavers to pet-care products like Pedigree and Whiskas, as well as Uncle Ben's Converted Rice. Today, Mars has 11 billion-dollar brands and not everything at Mars is about chocolate.

Forrester 130

Forrester Brand Cooper Executive Coaching 130

N2Growth Blog

SEPTEMBER 28, 2020

Find a strong and well positioned employer brand. Buckingham is also is walking Human Resources omnichannel brand. LFG has established itself as a powerful employer brand, and a company with a strong and stable culture. Evaluate the creativity, reasonability and effectiveness of the compensation programs in existence.

Human Resources 469

Human Resources Globalization Diversity Resources 469

First Friday Book Synopsis

SEPTEMBER 20, 2013

Gregerman Jossey-Bass/A Wiley Brand (2013) How and why it is imperative to engage, learn from, and collaborate with strangers As I began to read this book, I was again reminded of how deceptively complicated the word “stranger” is. It could refer […].

Books 80

Books Review Open-book Business Model 80

Mills Scofield

APRIL 7, 2013

In the midst of getting back from Bangkok, heading to Las Vegas and officially launching her new book, Reinventing You: Define Your Brand, Imagine Your Future , Dorie Clark took the time to guest post! Culture Disruption Dorie Clark Networking Personal Brand Reinvention career' Listen to her podcasts or follow her on Twitter.

Leadership 184

Leadership Brand Review Learning-by-Doing 184

First Friday Book Synopsis

OCTOBER 11, 2013

Shawn Hunter Jossey-Bass/A Wiley Brand (2013) How and why innovative leadership must “leverage a culture that will stop at nothing to fix bad ideas and stomp out mediocrity Shawn Hunter wrote this book to help business leaders cope with the competitive marketplace to which Warren Bennis […].

Books 75

Books Review Open-book Brand 75

N2Growth Blog

OCTOBER 3, 2013

In the 2013 PricewaterhouseCoopers Annual Corporate Directors Survey it was reported that the average age of board directors is 68 and mandatory retirement has risen to 72-75. Or, to put it more formally, diversity of demographic cohort. Full disclosure, at the time of the appointment I was perplexed by this.

Diversity 304

Diversity Reference Definition Talent Management 304

Terry Starbucker

MAY 8, 2014

Tim is such a shining example of this brand of entrepreneur, who takes the risk of pushing those traditions and recipes out beyond the family, and hoping that the love, history and taste that is put into the product will shine through.

Productivity 320

Productivity Products Entrepreneur Video 320

First Friday Book Synopsis

APRIL 22, 2015

Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). magazine Isaac Asimov Michael Allen Microsoft Morgan Stanley MSNBC National Park Service.

Drucker 70

Drucker How To Entrepreneur Banking 70

First Friday Book Synopsis

SEPTEMBER 17, 2013

Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play Marc Ostrofsky Simon & Schuster (2013) “The new rule in business: Money doesn’t grow on trees; it grows in databases!”

Simon 75

Simon Review Trends Brand 75

First Friday Book Synopsis

JUNE 17, 2013

Leadership Sustainability: Seven Disciplines to Achieve the Changes Great Leaders Know They Must Make Dave Ulrich and Norm Smallwood McGraw-Hill (2013) “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Ulrich 75

Ulrich Review Leadership Books 75

Strategy Driven

DECEMBER 8, 2013

For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach? Review of social media trends for 2013. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Top 10 Social Media Truths For 2014.

Media 70

Media Resources White Paper Trends 70

First Friday Book Synopsis

JULY 10, 2013

Bill Schley is the author of The UnStoppables: Tapping Your Entrepreneurial Power (Wiley 2013). The story of how the Chairman of Rackspace, some Navy SEALs, a few Israeli Innovators and a branding expert got together to discover the heart of entrepreneurship.

Entrepreneur 75

Entrepreneur Brand Power Blog 75

Women on Business

JANUARY 18, 2013

Granted, pretty packaging isn’t going to close a deal, but being up on graphic/design trends in print and online let perspective customers know that you’re in year 2013, and paying attention. But before you can work your brand ambassador magic, you need to get a handle on your customer/client base.

Public Relations 255

Public Relations Media PR Bottom-up 255

Building Personal Strength

AUGUST 23, 2013

This quote is taken from an unusually inspiring article I read on The Good Men Project website - "The Superpower You Already Have," by Noah Brand. Copyright 2013. Click on the link and read it. Just remember that." Post by Dennis E. Coates, Ph.D., Building Personal Strength. Perseverance Inspirational Quotes'

Brand 78

Brand Energy Project Article 78

Lead Change Blog

DECEMBER 29, 2015

Scott Oldford – He is the founder of Limitless Business Group, a recipient of the 2013 American Express Innovator Award, and is widely respected for his leadership and business innovation acumen. James DaSilva – James is a senior editor at SmartBrief and manages SmartBlog on Leadership.

Porter 150

Porter Christensen Consultative Influence 150

Mills Scofield

SEPTEMBER 22, 2014

Self-assess your current online brand. The original version of this post was published on January 25, 2013 on YouTern.com by Mark Babbitt. ~~~~~~~~~~~~~~~~~~. (Okay, that’s a harsh example – although I would submit that those entering the workforce leave recruiters with this impression far too often.).

Letter 194

Letter Workshop Advice Career 194

Leading Blog

OCTOBER 30, 2015

When we talk about the notion of lifetime value , we are talking about just that: Have we surprised and delighted a customer in such a way that they ascribe emotion to the brand we represent? He currently advises start-ups and established companies on brands, creative talent, e-commerce, and digital media strategy.

Productivity 150

Productivity Products Succession Team 150