2013, Brand and Direct Marketing

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

2013

Brand

Direct Marketing

Why the Print Catalog Is Back in Style

Harvard Business Review

FEBRUARY 25, 2015

According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 In that year alone, a DMA study showed 59% of multichannel marketers had increased their catalog circulation from the year before. And Restoration Hardware has elevated brand-building through catalogs to an art form.

Retail

Retail Brand Fashion Apparel

Publishing Is Not Dying

Harvard Business Review

AUGUST 21, 2014

Samir Husni, Director of the Magazine Innovation Center, also points out that in recent years publishers have taken concepts from other media platforms, like All Recipes , HGTV , and Food Network , and turned them into successful print brands. So it shouldn’t be surprising that many newspapers have struggled.

Venture Capitalist

Venture Capitalist EBITDA Venture Funding Magazine

Leadership Digital

Why the Print Catalog Is Back in Style

Publishing Is Not Dying

Stay Connected