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Brand Marketing Opportunities and Challenges for 2013

Women on Business

NEWS AND INSIGHTS UPDATE: Are you ready to market your brand and get big results in 2013? Remember, brands can belong to companies or individuals. It’s just as important to develop and promote your personal brand in order to reach your career goals as it is for a company to market its brands.

Brand 208
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LeadershipNow 140: October 2013 Compilation

Leading Blog

Here are a selection of tweets from October 2013 that you might have missed: 20 Tools for Coaching and Teaching by @edbatista. Four Things to Get Right in Fast Growth Markets from @ChiefExecGrp. From @TomAsacker A brand choice is a feelings choice. Respond vs React by Jon Mertz @ThinDifference.

Rogers 261
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Build Your Brand by Promoting Yourself

Women on Business

Marketing – all companies do it. Whether a television campaign, internet ads, radio spots or magazine spreads: companies market themselves in order to stay relevant and attract clients. As self employed women it is easy to forget how important it is to market yourself. If you don’t – no one else will.

Brand 238
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Are you ready to kick butt in 2013?

Women on Business

Right now, the idea of kicking butt in 2013 is probably the last thing on your mind. All this self-focus has a purpose: you are your brand’s greatest asset. Expose yourself, expose your brand. With that in mind, the best thing you can do for yourself in that first week is to keep your schedule light.

Brand 261
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Brand journalism 101: Tell a Better Story

Women on Business

If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT.

Brand 244
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The Beer formerly known as Albino Rhino

In the CEO Afterlife

Last week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You? This person was offended by the brand name of a whimsical beer marketed by the Earls Restaurants chain. Gr eat marketers see problems as glorious opportunities.

Brand 198
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Why Your CEO Just Doesn’t Get It

N2Growth Blog

Even more revealing is that the value placed on integrity, trustworthiness and transparency by respondent CEOs went down when compared to the 2013 survey results. Brand/Engagement. Organizational/market/self awareness. Not very inspiring is it? Just examine what they value and their resolve to remain committed to said values.

CEO 406