Harvard Business Review

FEBRUARY 6, 2014

A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke. And Coca-Cola’s 5by20 initiative which empowers female entrepreneurs in developing countries to operate neighborhood stores that sell its products and create an upward spiral of economic development.

Brand 12

Brand Supply Chain Price Operations 12

In the CEO Afterlife

FEBRUARY 20, 2015

Jacobs Suchard Directors expected me to run their North American operation as an entrepreneurial enterprise, and as long as the returns were favorable, they assumed I was doing just that. In 2013, Zappos continues to amaze under this culturally insightful leader. I wasn’t surprised in the least. Jeff Bezos thought so.

Long-term 100

Long-term Download CEO Objective 100

Skip Prichard

JUNE 3, 2020

When it finally came to my attention, I realized right away that large-scale, controlled experimentation would revolutionize the way all companies operate their businesses and how managers make decisions. Consider Kohl’s, the large retailer, which in 2013 was looking for ways to decrease its operating costs.

Power 95

Power Kahneman Open-book Learning-by-Doing 95

Harvard Business Review

SEPTEMBER 11, 2014

But creating “decision simplicity” presents only part of the brand simplicity picture. Sephora, Carrefour, and Amazon are examples of successful simple brands, despite providing a vast range of options to their customers. So how can a brand achieve this form of simplicity? Finally, Rotary turned their attention to their website.

Brand 11

Brand Survey Globalization Short-term 11

Harvard Business Review

MARCH 28, 2014

One way I do this is to use what I call the “-er brand” filter. Er brands rely on other products or brands to explain their own. Hyundai is an -er brand. Its brand appeal is based on the assertion, “We’re just as good as Lexus but cheap-er.” Great brands never settle for being an -er brand.

Brand 10

Brand IPO Marketing Strategy Airlines 10

Strategy Driven

NOVEMBER 27, 2014

In the two decades from 1990 to 2010, our country fell from having the sixth-highest rate of female labor-force participation among 22 Organisation for Economic Co-operation and Development, or OECD, countries to 17th on the list. Women Are Today’s Brand Champions. Relate Articles: ‘Barrier Breakers’ for Women in Corporate America.

Diversity 66

Diversity Competitive Advantage Participative Committee 66

Leading Blog

DECEMBER 25, 2016

The Outward Mindset : Seeing Beyond Ourselves by The Arbinger Institute Unknowingly, too many of us operate from an inward mindset—a narrow-minded focus on self-centered goals and objectives. Best Leadership Books of 2013. They are loaded with Roberts' experience, story, brio, provocation and direction. Best Leadership Books of 2014.

Books 150

Books Leadership Cialdini Govindarajan 150

Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Profitability isn’t a useful metric.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

OCTOBER 8, 2015

One group of high-growth consumer brands, in particular, has been harnessing the power of the “brand network effect,” by leveraging technology to build large, passionate online communities around their products. And as these communities grow, their branding becomes exponentially more powerful. ’s $59 billion).

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

SEPTEMBER 11, 2014

But creating “decision simplicity” presents only part of the brand simplicity picture. Sephora, Carrefour, and Amazon are examples of successful simple brands, despite providing a vast range of options to their customers. So how can a brand achieve this form of simplicity? Finally, Rotary turned their attention to their website.

Brand 8

Brand Survey Globalization Short-term 8

Strategy Driven

APRIL 4, 2016

I was Dean of a leading business school in Paris and Chairman of the Board of Directors of the top mobile telecom operator in Tunisia when the Arab Spring broke out, turning the already troubled Middle East and North Africa upside down. The formerly top-selling brand experienced a scandal that put its future in danger. Turbulence.

How To 50

How To Chief Information Officer Tourism Politics 50

Marshall Goldsmith

JUNE 28, 2017

Herminia Ibarra – Thinkers 50 #8 Management Thinker 2015-17, #1 Leadership Thinker 2013-15, Professor at London Business School, former professor Harvard, best-selling author of Working Identity: Unconventional Strategies for Reinventing Your Career. Mike Sursock – Head of Operations Group at Baring Private Equity Asia.

Executive Coaching 70

Executive Coaching Human Resources Magazine CEO 70

Strategy Driven

JUNE 5, 2014

The ‘lead’ is rightfully labeled as MQL, or SALs which helps a marketing operations person understand the definition for each defined stage, but it doesn’t help a practitioner understand if the customer segments being targeted are over indexing or under indexing, based on their investment and executional plan.

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Strategy Driven

APRIL 17, 2013

” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Money: More leads generate more revenue; plus, customers are willing to pay more for a high quality brand. Regularly update your website to reflect the growth of your business and brand.

Marketing 50

Marketing Press Release Consultative Brand 50

Strategy Driven

DECEMBER 23, 2013

Customer centricity as a strategy reorients the entire business-operating model around the customer; it means understanding the customer’s point of view and respecting the customer’s interest. Being socially responsible creates goodwill and a positive image for a brand, a good reputation is one of the most valuable assets to a company.

Organization 58

Organization Open-book Innovation Technology 58

Harvard Business Review

AUGUST 28, 2018

They had to work in sequence, meaning they had to streamline the operation first — before they could launch their new growth effort. The underlying trouble had been McDonald’s working from an inside-out perspective: what fit with its current infrastructure and operations.

Productivity 8

Productivity Products Decentralization Resistance 8

Harvard Business Review

NOVEMBER 30, 2018

For example, the Lordstown, Ohio, factory that makes the Chevy Cruze is running one shift a day, down from three a few years ago, and last year produced 180,000 vehicles, down from 248,000 in 2013. Capital-intensive factories have a high-fixed-cost, low-variable-cost operating model.

Restructuring 11

Restructuring Fixed Costs Consensus Operations 11

Harvard Business Review

DECEMBER 14, 2018

Alternatively, the company can operate in stealth mode by targeting customer segments that have been poorly served or ignored by traditional distributors. Starting in 2011, Mercedes chose to develop direct distribution capabilities for electric bicycle sales under its Smart brand.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

JULY 31, 2014

The National Labor Relations Board ruling on Tuesday that McDonald’s could be held responsible for labor conditions in its franchisees’ operations has business groups and lawyers crying foul. Rightly or not, their brand is likely to take a hit if major problems at a supplier come to light.

Supply Chain 8

Supply Chain Compliance Franchising How To 8

Harvard Business Review

OCTOBER 6, 2014

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. billion in 2013, and operating profits increased 65% to $422 million.

Retail 11

Retail Merchandising Discount Price 11

Harvard Business Review

SEPTEMBER 16, 2016

Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. Between 2013 and 2015 cyber-crime costs quadrupled, with the reported incidence rate growing exponentially. Today most organizations are data-driven to one degree or another.

Intangible Assets 8

Intangible Assets Intellectual Capital Corporate Accountability Activity Based Costing 8

Harvard Business Review

FEBRUARY 12, 2016

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. We’ve come a long way. Integration is hard.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

SEPTEMBER 11, 2012

At these locations, any money made goes first to fund operations, and additional profits go to local charities. North American restaurant chain Panera Bread is experimenting with a nonprofit variation, where the company donates a number of existing stores to its "Panera Cares" foundation. BONUS BITS: Telecommunications Takedowns.

Apparel 8

Apparel Telecommunications Transportation Operations 8

Harvard Business Review

DECEMBER 19, 2014

Take the example of Harvey Norman , an Australia-based household-goods retailer that operates under various brands and has stores in several countries. The company’s 2013 annual report contained the usual statements on income, changes in equity, and cash flows — standard stuff.

Report 10

Report Franchising Analysis Guidelines 10

Harvard Business Review

AUGUST 20, 2014

If you only read one piece, make it this one by David Garvin in 2013 , on how Google sold its engineers on management. To do so, it had to come up with a brand of management all its own, centered around “people analytics,” a quantitative approach to hiring and operations. How Google manages.

IPO 15

IPO Management Engineering Innovation 15

Harvard Business Review

MARCH 31, 2015

While consumers are rightfully worried that their personal information may be compromised, shareholders and companies’ management have a wider set of concerns, including loss of intellectual property, operational disruption, decreased customer trust, tarnished brand, and loss of investor commitment. The stock price declined 0.3%

Price 8

Price Long-term Banking Short-term 8

Harvard Business Review

OCTOBER 15, 2014

vehicles decreasing from 40% of total in 2000 to 17% in 2013), by destination (e.g., from 80% in 2000 to 50% in 2013), and by exposure to the economic cycle. The experience of Chiquita Brands International provides a case in point. As is always the case with tips, use them wisely, as fits best.

Company 11

Company Chemicals Short-term How To 11

Harvard Business Review

NOVEMBER 28, 2013

Ironically, the Chinese government itself is the source of many online rumors, some of which may be efforts to shape Chinese consumers’ perceptions of foreign brands and companies. In October 2013, an incident involving Starbucks unfolded, when CCTV aired a segment “exposing” its relatively higher prices in China. But at what cost?

Media 8

Media Report Brand Price 8

Harvard Business Review

DECEMBER 13, 2013

billion in 2013 – up about 15% from the year before, according to our 2013 Marijuana Business Factbook. Banking and payment processing are significant issues, and many businesses that handle marijuana directly have to operate as all-cash businesses. One day, I have no doubt we will see household brands develop.

Industry 10

Industry Retail Banking Brand 10

Harvard Business Review

APRIL 4, 2014

for 10+ years; deployment of design as an integrated function across the entire enterprise; evidence that design investments and influence are increasing; clear reporting structure and operating model for design; experienced design executives at the helm directing design activities; and tangible senior leadership-level commitment for design.

Venture Capitalist 8

Venture Capitalist Fashion B2B Hedge 8

Harvard Business Review

JANUARY 22, 2015

I trusted the brand. The consumer must also have sufficient trust in the brand’s willingness and ability to understand, predict, and invest in meeting that demand. This allows you to better manage operating and capital expenses. I was in the minority when I wrote that the price increase was a good thing. And it did.

Business Model 8

Business Model Loyalty Brand Price 8

Harvard Business Review

MAY 10, 2018

The science of storytelling and brand performance. This enables engineers to fine-tune a “high-resolution blast” so that it produces more predictably sized rock and dirt for subsequent loading, hauling and grinding, which together account for most of a mine’s operational costs. Insight Center. Data-Driven Marketing.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

JULY 30, 2015

This continues a trend The Association of National Advertisers first reported in 2013. A brand manager at a Fortune 100 company expressed deep frustration to me: “We want to connect to our customers in a new way. Moving to the client side allows for more opportunity to really invest in one brand and watch it grow.”

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

MAY 16, 2016

The current mantra is “Move fast with stable infrastructure”, which speaks to the organizational design challenge of operating at scale in a fickle and volatile world. ” It further revealed a complex and siloed organization, with competing operating assumptions, values, and practices across the group.

Banking 14

Banking Strategy Film Operations 14

Harvard Business Review

NOVEMBER 21, 2013

In April 2013, over 1,100 workers died in Bangladesh when a garment factory complex called Rana Plaza collapsed. That’s the discussion I moderated on November 18, 2013, at the Boston Global Forum. Many major retail brands, such as Europe’s H&M and Zara and the U.S.’s Such collective action is essential.

Retail 8

Retail Globalization Short-term Price 8

Harvard Business Review

SEPTEMBER 24, 2013

With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad. Barra has his work cut out for him: Chinese companies have had mixed success so far in competing with top Western brands on several fronts at once.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

JULY 24, 2017

Major organizational changes, covering everything from recruiting and branding to regulatory approvals and marketing, happened in rapid succession, with a hard deadline of 12 months to get it all done for the IPO — and 18 months from the IPO until our full separation from GE. We separated, went public, and created a name and a brand.

Management 11

Management IPO Diversity Long-term 11