Harvard Business Review

FEBRUARY 6, 2014

A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke. One that is exemplified by efforts like GE’s Ecomagination project, which involves developing alternative-fuel engines and other products that address today’s environmental crisis and drive economic growth.

Brand 11

Brand Supply Chain Price Operations 11

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Or the brand of shoes we wear or the grocery store we frequent. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. We are not the political party we vote for. All rights reserved.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Strategy Driven

JANUARY 28, 2013

words for 2013 – I hope they inspire you to think about and select yours: 1. Writing will help establish you both in brand and in reputation. I have more projects and opportunities than I can say grace over. In my experience, there are very few things more frustrating than the mental nag of a project undone.

Seminar 50

Seminar Open-book Customer Loyalty Books 50

Strategy Driven

OCTOBER 9, 2013

Instead of building an entirely new tribe (like with AdKarma), we started building small groups within the old structure to champion important projects. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Complimentary Resource – Learn How Brands Can Grow Online Sales. About the Author. Consider leaving a comment!

Business Model 73

Business Model Advertising How To Entrepreneur 73

Skip Prichard

JUNE 3, 2020

The employee was forbidden to work on the project. Consider Kohl’s, the large retailer, which in 2013 was looking for ways to decrease its operating costs. A senior vice president was dead set against the feature because he thought that it would distract customers during checkout. It was immediately launched.

Power 95

Power Kahneman Open-book Learning-by-Doing 95

Harvard Business Review

OCTOBER 2, 2014

Apple’s current product line (we used 2013 income, the most recent available), is even more affordable: The iPhone 6 will eat up less than 5% of monthly median household income, while the 6+ will take up less than 7%. Will Geniuses be replaced with trend-setting fashion consultants? Apple Customers Marketing'

Mass Marketing 12

Mass Marketing Marketing Brand Meyer 12

Harvard Business Review

JANUARY 3, 2013

Easing into the New Year, one big hope we have for 2013 is that women continue to bridge the gender gap in terms of pay equality and access to leadership positions. Women must project gravitas in order to advance at work, yet they also need to retain their "feminine mystique" in order to be liked. That sounds like progress.

Leadership Pipeline 8

Leadership Pipeline Short-term Venture Funding Career 8

Skip Prichard

JULY 22, 2019

I think the most important thing that I look for [when funding a project] is really, who’s that champion?” It’s a hard topic to study because of all of the intangibles that go into convincing and persuading others to bring resources to your innovation projects. What better way to signal that you have leadership capabilities?

Innovation 80

Innovation Social Capital Reputation How To 80

Great Leadership By Dan

JUNE 3, 2013

Welcome to the June 3rd, 2013 edition of the Leadership Development Carnival! Anna Farmery from The Engaging Brand presents What is strategy? In this post I’ll share 3 misconceptions entrepreneurs and business leaders should be aware when starting a company but also when starting a bigger project. Dana Theus from InPower Women.

Leadership Development 249

Leadership Development Development Leadership Lewin 249

Strategy Driven

DECEMBER 23, 2013

Being socially responsible creates goodwill and a positive image for a brand, a good reputation is one of the most valuable assets to a company. Ajay Kaul, managing partner at AgreeYa Solutions , brings over 25 years of experience in sales, staffing, and IT project management for clients throughout the world. About the Author.

Organization 58

Organization Open-book Innovation Technology 58

Strategy Driven

NOVEMBER 18, 2013

Especially as it relates to their actual experience and their projected needs. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. What do you do EVERY DAY to build attraction and brand? Request that the people who actually use the product or service you’re selling be more involved in the selection process.

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Harvard Business Review

FEBRUARY 19, 2015

What’s the best way to get your passion project moving? Knowing where your professional passions lie puts “you in a good position,” says Dorie Clark, the author of Reinventing You : Define Your Brand, Imagine Your Future. As you chip away on your project, continue to give your job the attention it needs.

Project 8

Project Outsourcing Learning-by-Doing Commitment 8

Harvard Business Review

JANUARY 9, 2014

But what if these social media projects were only scratching the surface of social media’s business value? In 2013, there was already executive commitment and discussion around turning internal social media projects into strategic imperatives owned by lines of business.

Media 12

Media ROI Corporate Accountability Guidelines 12

Harvard Business Review

NOVEMBER 5, 2014

So far, IBMers have completed over 1,000 projects. They received the Volunteer Excellence Award in 2013 and developed a volunteer tool for On Demand Community called “Mobile Applications for Kids with Special Needs.” Diane Statkus, an IBM project manager in Boston, echoes Ruiz’s sentiments.

Intellectual Capital 13

Intellectual Capital Library Project Competitive Advantage 13

Harvard Business Review

NOVEMBER 5, 2014

So far, IBMers have completed over 1,000 projects. They received the Volunteer Excellence Award in 2013 and developed a volunteer tool for On Demand Community called “Mobile Applications for Kids with Special Needs.” Diane Statkus, an IBM project manager in Boston, echoes Ruiz’s sentiments.

Intellectual Capital 13

Intellectual Capital Library Project Competitive Advantage 13

Harvard Business Review

AUGUST 20, 2014

If you only read one piece, make it this one by David Garvin in 2013 , on how Google sold its engineers on management. To do so, it had to come up with a brand of management all its own, centered around “people analytics,” a quantitative approach to hiring and operations. How Google manages.

IPO 14

IPO Management Engineering Innovation 14

Harvard Business Review

MAY 15, 2014

The team’s mission was to come up with new products for the European market — and then, significantly, to convince senior management in South Korea to invest in those projects — several of which, it turned out, required Samsung to deviate from their current strategy within the product categories in question. When Innovation Is Strategy.

Innovation 8

Innovation Marketing Disruptive Innovation Project 8

Harvard Business Review

DECEMBER 13, 2013

billion in 2013 – up about 15% from the year before, according to our 2013 Marijuana Business Factbook. Earlier this year, we projected that sales will hit $6 billion by 2018. One day, I have no doubt we will see household brands develop. medical marijuana sales hit an estimated $1.5 Impressive, but that’s only the start.

Industry 10

Industry Retail Banking Brand 10

Harvard Business Review

JANUARY 19, 2015

” Meanwhile, many publishers have solid brand identities that are alluring to platforms. Founded by Evan Williams of Twitter, the company established itself by paying talented writers and editors to develop individually branded “collections” of articles. Those two are just completely different world views.

Business Model 8

Business Model Content Incentives Audience 8

Harvard Business Review

NOVEMBER 28, 2012

in 2013 and 8.9% They will buy brand-name goods and increase their own investment in their family, home, health, and education. As we reported in our book, in China, annual per-capita income is projected to rise, on average, from about $4,400 in 2010 to $12,300 in 2020; in India, it will increase from $1,500 to $4,400.

Class 15

Class Health Care Report Politics 15

Harvard Business Review

APRIL 3, 2015

They each show how consumer feedback delivered through social media slayed a popular brand. Most brands are playing catch-up : in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

OCTOBER 30, 2018

Dara Khosrowshahi, the CEO of Uber, the ride-sharing giant, proudly declared on September 10 that “very few brands become verbs” The same week Upwork, a platform for hiring freelancers, filed for an IPO, as did Fiverr , which boasts that it offers a “freelance services marketplace for the lean entrepreneur.”

Quinn 10

Quinn Entrepreneur IPO Survey 10

Harvard Business Review

OCTOBER 31, 2014

Indeed, according to the Association for Talent Development, nearly 40% of corporate training in 2013 was delivered through technology, and that number is projected to grow. Millennial Branding and Monster.com found that one-third of Millennials rank training and development opportunities as a prospective employer’s top benefit.

Human Capital 14

Human Capital Charan Human Resources Cost 14

Harvard Business Review

MARCH 11, 2014

At one of the company’s sustainability ”milestone meetings” in 2013, one senior exec said the initiatives would “help us keep our stores up and running no matter how bad the weather is or who else might be down.” ” Third, the brand value of walking the talk is significant.

CEO 8

CEO ROI Environment Hedge 8

Harvard Business Review

OCTOBER 6, 2016

They had a fuller discussion in 2013–2014 — around the time when media reports of the illicit behavior first surfaced. Stumpf testified that he personally became aware in 2013 when, after two years of ineffective solutions within the business unit, the volume of fake accounts was still increasing.

Banking 10

Banking Committee Leadership Ethics 10

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Moreover, the previous year’s survey showed that 63 percent of projects do not use analytics to inform marketing decisions.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

APRIL 22, 2015

GE has many products that fit this mold, which the company has bundled under its ecomagination brand for 10 years. At times, I’ve been critical about the sometimes-loose definition of what GE “counts” as an ecomagination project (making oil sands production a bit cleaner, really?).

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

AUGUST 4, 2017

Summon “the mental discipline to think, ‘If I were really brand-new here, what would I be doing?’” Do: Project maturity by acting more formal and reserved in your first few weeks on the job to showcase how you’ve grown. But in 2013, after five years at the company, she resigned. And she did.

Company 13

Company PR Learning-by-Doing Maturity 13

Harvard Business Review

MARCH 9, 2018

Burberry set out to be the world’s best digital luxury brand, but performance began to suffer after initially improving. It requires foundational investments in skills, projects, infrastructure, and, often, in cleaning up IT systems. It is multi-faceted and diffuse, and doesn’t just involve technology.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

MAY 5, 2016

sanctions are delaying these projects being financed. However, oil prices have dropped more than 60% since the interim nuclear deal in November 2013. Luxury hotel brand Melia is joining Accor and Rotana to open the country’s first international five-star hotel, the Gran Melia Ghoo. Reclaiming brand equity.

Tourism 8

Tourism Banking Due Diligence Hotels 8

Harvard Business Review

JUNE 21, 2013

It''s an attractive value proposition: It''s projected to be a big part of the 13.4% growth in digital ads between 2013 and 2014. Why Lululemon''s "CEO Wanted" Ad Is Bad for the Brand Fast Company. First See-Through Pants, Now This.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

JULY 29, 2014

At the same time, alternative approaches to accessing capital and funding projects proliferated, forcing financial decision-making to become increasingly sophisticated. Today, we live in an era where 85 percent of value creation stems from brand, intellectual property, and people — all intangible assets.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

JUNE 28, 2013

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. You should be exploring new segments and experimenting with new ideas to expand your brand and occupy the space. But here it is midyear and the signals are decidedly more positive. If you did, then take action now. Reset your goals and KPIs.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

MARCH 16, 2015

Today’s brand-new workplaces may contain officeless offices, cubeless cubelands, and collaborative spaces only surrounded by glass walls. A beautifully designed office can be a useful factor in recruiting and retaining talent. But an open office has downsides. Provide loud spaces, too.

Bottom-up 8

Bottom-up Environment Productivity Products 8

Harvard Business Review

OCTOBER 21, 2016

billion in mining projects since 2010. In 2013, GE had reduced greenhouse gas emissions by 32% and water use by 45% compared to 2004 and 2006 baselines, respectively, resulting in $300 million in savings. In fact, Unilever claims its “brands with purpose” are growing at twice the rate as others in their portfolio.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

NOVEMBER 23, 2018

43% female, 57% male) from 2013-2017, and spoke with more than 20 female engineers at professional conferences in the U.S. To build a deeper understanding of these experiences and how women deal with them, we interviewed and surveyed more than 330 engineers in the U.S. (43% and Canada.

Engineering 13

Engineering Stress Career Skills 13

Harvard Business Review

SEPTEMBER 13, 2017

Specifically, our analysis found that the net benefits to ranchers ranged from $18 million to $34 million (12% to 23% of revenues) in net present value projected over 10 years. For slaughterhouses and retailers (Brazilian operations), we also projected positive benefits: $20 million to $120 million (0.01% to 0.1% of revenues).

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8