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Publishing Is Not Dying

Harvard Business Review

AUGUST 21, 2014

The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest. So it shouldn’t be surprising that many newspapers have struggled.

Venture Capitalist 8
Venture Capitalist EBITDA Venture Funding Magazine 8
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Why the Print Catalog Is Back in Style

Harvard Business Review

FEBRUARY 25, 2015

According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 In that year alone, a DMA study showed 59% of multichannel marketers had increased their catalog circulation from the year before. With the concurrent rise in online sales and marketing, print media seemed like a waste.

Retail 8
Retail Brand Fashion Apparel 8
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