Remove 2013 Remove Budgeting Remove Disintermediation Remove Operations

Four Tips for Better Strategic Planning

Harvard Business Review

But for many companies, the activity has devolved into either an overexplained budget or just bad amateur theater – lots of costumes in the form of analysis, charts, and presentations – but with very little meaningful substance that can be translated into action. The strategic planning process is an important part of most organizations’ operating rhythm. No great strategy was born without careful thought.

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department.