The U.S. Media’s Problems Are Much Bigger than Fake News and Filter Bubbles
Harvard Business Review
JANUARY 5, 2017
It’s not that the media sets out to be sensationalist; its business model leads it in that direction. Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. Bigger marketing budgets may not pay off. Apple learned this the hard way.
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