Lead Change Blog

JANUARY 26, 2016

It was 2013, at the start of my latest career shift, when my colleague made his observation. ” Early Adopter vs. Early Innovator. Or, not enough people are ready to buy at a rate that has enough of an economic impact for me. None of this makes a sustainable business proposition. ” “I know! .”

Innovation 150

Innovation Early Adopters Education Marketing 150

LDRLB

MAY 26, 2014

In a better and cheaper world, you use the term big bang disruption or the sort of shark fin to describe what this model looks like, that you scale up to those early adopters becoming the majority way quicker than you can predict nowadays. In this case, it’s not. LARRY: Yeah. LARRY: Here it is.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

APRIL 15, 2013

Nevertheless, analog spending still rules, as confirmed by Gartner''s 2013 digital marketing spending report. You can see a strong precedent for this in the open source software movement, which didn''t go mainstream until its early adopters progressed through the ranks. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8