Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). CMOs need to start building this relationship by having a clear understanding of what CFOs expect.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

FEBRUARY 10, 2015

Australia’s main CFO forum, the G100 , has shown interest in the topic and even published a paper offering broad support for integrated reporting, arguing that “corporate reporting reform is underway and CFOs should seize the opportunity to drive the reporting agenda.”

Human Capital 8

Human Capital CFO Banking Report 8

Harvard Business Review

JANUARY 19, 2015

Peter Voser, the CEO of Royal Dutch Shell from July 2009, retired in May 2013. He spent two years as the CFO of power and automation company ABB, from 2002 to 2004, before returning to Shell as CFO. He spent two years as the CFO of power and automation company ABB, from 2002 to 2004, before returning to Shell as CFO.

CFO 8

CFO Leadership Development Telecommunications Cost 8

Harvard Business Review

OCTOBER 15, 2013

As Keith Sherin, then GE’s CFO put it, “This is where the growth is. This article is adapted from the HBR interview with Ram Charan, You Can’t Be a Wimp, Make the Tough Calls found in the November 2013 issue of HBR. It was the first time a vice chair would be based in an emerging market. We are shifting our center of gravity.”

P&L 8

P&L Fixed Assets Charan Delegation 8

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. His artillery: Advanced Big Data analytics. MasterCard had always been a data-driven organization. But the real power and full potential of data was not being fully realized by marketing.

Finance 13

Finance Marketing P&L ROI 13

Chart Your Course

SEPTEMBER 6, 2017

Why Your CEO and CFO Should Care About Employee Engagement TLNT, 2013. For Majority of Workers, Vacation Days Go Unused Boston Globe, December 2013. Gallup’s Workplace Jedi on How to Fix Our Employee Engagement Problem Fast Company, June, 2013. NEWS, January 2012.

Article 100

Article CFO Magazine Library 100

Harvard Business Review

AUGUST 23, 2012

Just ask Gene Morphis, ex-CFO of clothing retailer Francesca's. By the end of 2013, Gartner research estimates half of all companies will have to produce social media records for e-discovery. The risks and penalties are real. Employees don't need to track all that activity by hand, of course.

Compliance 15

Compliance Media Compliance Officer Policies 15

Harvard Business Review

SEPTEMBER 11, 2015

the CEO’s or CFO’s), but rather serve the needs of our internal project sponsors (usually at the CXO, EVP, and SVP level). In a seminal 2013 HBR article, “Consulting on the Cusp of Disruption,” Clayton M. We call everybody within the company a “client.”

Consultative 8

Consultative Team How To McKinsey 8

Harvard Business Review

MAY 14, 2015

This oft-heard defense of buybacks is clearly hollow: Once a CEO or CFO makes this claim, the company cannot sell the stock at a higher price for the benefit of the corporate treasury without signaling to traders that the stock is now over valued, something that no top executive would want to do.

Price 8

Price Franchising Short-term CFO 8

Harvard Business Review

OCTOBER 18, 2013

Leadership created an optimization office reporting to the CFO to facilitate cost reduction projects, train new team members, and document and disseminate results across the system.

Cost 8

Cost Health Care Six Sigma Insourcing 8

Harvard Business Review

JUNE 21, 2016

You used to be able to track everything with an Excel spreadsheet, personally designed by your CFO; now you’ve got an SAP installation in its place, supported by an entire IT department. In early 2013, Norwegian went public and became one of the most successful IPOs of the year, closing the year 87% above its IPO price.

Company 9

Company IPO Price Loyalty 9

Strategy Driven

DECEMBER 1, 2013

Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Complimentary Resource – The CFO’s Cheat Sheet to Compensation Risk & Reward. Complimentary Resource – Summer 2013 Mood Tracker Report: Empowering Employees to Improve Performance. Consider leaving a comment! All rights reserved.

Resources 50

Resources Tools CFO Business Intelligence 50

Harvard Business Review

OCTOBER 7, 2015

According to Schulte, Roth & Zabel’s Activist Investing 2015 Annual Review, a total of 344 companies worldwide were subjected to activist demands in 2014, up 18% from the 291 recorded in 2013. At the very least, the team should include the CEO, CFO, IRO, Board Members and General Counsel.

How To 8

How To Due Diligence Strategy Proposal 8