Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Strategy Driven

NOVEMBER 18, 2013

Make an appointment with the CFO. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven' They just buy. He or she is most interested in making a profit, not just saving a dollar. Consider leaving a comment!

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

JULY 29, 2014

In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

MAY 23, 2018

We investigated this topic when we studied how Nokia executives dealt with the company’s severe strategic challenges between 2007 and 2013. Recall that Nokia dominated the mobile and smartphone markets in 2007-2008 when Apple launched the iPhone and Google the Android operating system.

Strategy 8

Strategy Analysis Operations CFO 8

Harvard Business Review

FEBRUARY 10, 2015

Australia’s main CFO forum, the G100 , has shown interest in the topic and even published a paper offering broad support for integrated reporting, arguing that “corporate reporting reform is underway and CFOs should seize the opportunity to drive the reporting agenda.”

Human Capital 8

Human Capital CFO Banking Report 8

Harvard Business Review

OCTOBER 15, 2013

It was the first time a vice chair would be based in an emerging market. As Keith Sherin, then GE’s CFO put it, “This is where the growth is. This article is adapted from the HBR interview with Ram Charan, You Can’t Be a Wimp, Make the Tough Calls found in the November 2013 issue of HBR. We are shifting our center of gravity.”

P&L 8

P&L Fixed Assets Charan Delegation 8