Marketers, Let Your Egos Go
Harvard Business Review
APRIL 25, 2013
For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist ?
13 
Let's personalize your content