How Data Visualization Answered One of Retail’s Most Vexing Questions
Harvard Business Review
MAY 9, 2014
“Retailers are all using scanner data to track what happened at the point of sale ,” says Sam Hui, an associate professor of marketing at NYU’s Stern School of Business. The redder the location, the more frequently it was trafficked: For chief technology officer Joe Lezon, the results were both helpful and surprising.
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