Six Principles of Persuasion for Leaders
Lead on Purpose
FEBRUARY 23, 2013
Many studies have been done about the science of persuasion, and Robert Cialdini is perhaps one of the most respected experts in the field. Let those bygones be bygones and move forward with Robert Cialdini’s six principles of persuasion, which are timeless soft skills that any leader can use regardless of the size or type of organization. Guest post by Brad Zomick. There is no worse feeling then when you are trying to lead a group and no one on the team is taking you seriously.