Six Principles of Persuasion for Leaders

Lead on Purpose

Many studies have been done about the science of persuasion, and Robert Cialdini is perhaps one of the most respected experts in the field. Let those bygones be bygones and move forward with Robert Cialdini’s six principles of persuasion, which are timeless soft skills that any leader can use regardless of the size or type of organization. Guest post by Brad Zomick. There is no worse feeling then when you are trying to lead a group and no one on the team is taking you seriously.

Givers give without expectation of immediate return.

Coaching Tip

Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993). Sources: The New York Times Magazine, March 31, 2013 and

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Talking with Each Other @ Work

Coaching Tip

Cialdini, author of The Psychology of Persuasion (William Morrow, 1993) . Most people believe that what is apparent is important, but employers of choice recognize that what is not apparent is most important. .

The Best Leadership Books of 2016

Leading Blog

Best Leadership Books of 2013. O NCE AGAIN we see that despite our rhetoric, what we are is reflected in our leaders and leadership. Actions have consequences and continuity of character matters.

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Don't Let Them Underestimate You

Harvard Business Review

We all hope our resume and experiences will speak for themselves. But a friend of mine — a 40 year-old former special agent and combat veteran — recently emailed me about a persistent problem. When I contact leaders in my industry, they almost always agree to talk," he told me.

Handwritten Notes Are a Rare Commodity. They're Also More Important Than Ever.

Harvard Business Review

Robert Cialdini, in his classic work Influence: The Psychology of Persuasion , profiled legendary car salesman Joe Girard. When I was a college student interning in Washington, D.C., a senior manager, Bridgett, made a habit of treating each intern to lunch over the summer.

Personal Branding for Introverts

Harvard Business Review

As well-known psychologist Robert Cialdini told me during an interview for my book Reinventing You , simply placing diplomas or awards on your office walls can help reinforce your expertise to others. Cialdini saw this powerful effect in action at an Arizona hospital he advised; exercise compliance increased 32% almost immediately after the physical therapy unit started displaying their staff’s credentials.).

Yes, You Can You Learn to Sell

Harvard Business Review

Robert Cialdini's Influence and Dan Ariely's Predictably Irrational are also filled with strategies of effective persuasion. (My What makes a person good at — and comfortable with — persuading others? Yesterday, I had lunch with a friend, a brilliant and hard-working VP. I had just finished Dan Pink's excellent new book, To Sell Is Human , and was eager for my friend's take on it. In a nutshell, Pink argues that moving people (i.e.,

Stop Listening to Your Customers

Harvard Business Review

Behavioural scientists Wes Schultz and Robert Cialdini provide compelling evidence of why asking people to predict what will influence their future decisions and behaviors is so often ineffective. What will persuade you? Every business is interested in what influences and persuades their customers and consumers, and one of the more common strategies to eliciting this information is to simply ask them.