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The Best Leadership Books of 2016

Leading Blog

Pre-Suasion : A Revolutionary Way to Influence and Persuade by Robert Cialdini The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

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Givers give without expectation of immediate return.

Coaching Tip

Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993). Sources: The New York Times Magazine, March 31, 2013 and www.LawofReciprocity.com. Rule for Reciprocation: "One of the most potent of the weapons of influence around us is the rule for reciprocation. Grant Ph.D.: