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How to Quantify Sustainability’s Impact on Your Bottom Line

Harvard Business Review

Specifically, our analysis found that the net benefits to ranchers ranged from $18 million to $34 million (12% to 23% of revenues) in net present value projected over 10 years. For slaughterhouses and retailers (Brazilian operations), we also projected positive benefits: $20 million to $120 million (0.01% to 0.1% of revenues).

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The Comprehensive Business Case for Sustainability

Harvard Business Review

billion in mining projects since 2010. In 2013, GE had reduced greenhouse gas emissions by 32% and water use by 45% compared to 2004 and 2006 baselines, respectively, resulting in $300 million in savings. . “Stranded assets” are investments that become obsolete due to regulatory, environmental, or market constraints.

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Moreover, the previous year’s survey showed that 63 percent of projects do not use analytics to inform marketing decisions.

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Why Those Guys Won the Economics Nobels

Harvard Business Review

And that’s what these guys [the 2013 Nobel winners] did. The capital asset pricing model was supposed to allow companies to calculate their cost of capital in a consistent way. Steve Ross , who was at Yale and now is at MIT, he did the basic theory. The pot of gold can no longer be just at the end of the rainbow.

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